KONG vs Wild One:Which is more popular?
In September 2026, KONG had more branded searches than Wild One among dog collar brands worldwide. KONG had about 64,300 branded searches, while Wild One had 40,500. KONG made up 32.3% of all dog collar brand searches we track, and Wild One accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about dog collar brands, Wild One appeared in two of the five answers and KONG in none.
Who do people search for more?
KONG, about 59% more searches than Wild One
Who does AI mention more?
Wild One, mentioned in 2 of 5 answers, KONG in 0
Who does AI recommend more?
Wild One, the only one of the two named
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Top dog collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wild One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KONG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LupinePet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wild One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueberry Pet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog collar brands
5 answers
Asked ChatGPT
“Which dog collar brand should I buy?”
Asked ChatGPT
“What are the best dog collar brands?”
Asked ChatGPT
“What's the best dog collar brand for everyday walks?”
Searched Google, AI Overview
“best dog collar”
Searched Google, AI Overview
“adjustable dog collar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KONG or Wild One more popular in search?
This chart shows how often people search Google for KONG and Wild One by name. Each line represents a brand's share of searches for all eight dog collar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KONG, Wild One. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Julius-K9 | EzyDog | LupinePet | Rogz | Blueberry Pet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 26.3% | 21.5% | 9.6% | 5.3% | 1.3% | 1.6% | 0.43% |
| Nov 2025 | 37.1% | 30.9% | 16.9% | 7.6% | 5.1% | 0.99% | 0.99% | 0.44% |
| Dec 2025 | 45.1% | 25.2% | 13.8% | 7.6% | 5% | 1.8% | 0.99% | 0.44% |
| Jan 2026 | 39.8% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.37% |
| Feb 2026 | 39.7% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.39% |
| Mar 2026 | 35.9% | 28.9% | 19.3% | 8.7% | 4.7% | 1.1% | 0.94% | 0.39% |
| Apr 2026 | 31.5% | 30.9% | 20.7% | 9.3% | 5.1% | 1.2% | 1% | 0.42% |
| May 2026 | 28.1% | 32.3% | 21.6% | 9.7% | 5.3% | 1.3% | 1.3% | 0.38% |
| Jun 2026 | 29.9% | 34.4% | 18.8% | 8.4% | 5.6% | 1.3% | 1.1% | 0.41% |
| Jul 2026 | 29.7% | 32.5% | 21.8% | 8% | 5.3% | 1.3% | 1.1% | 0.39% |
| Aug 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.44% |
How has the KONG and Wild One comparison changed over the last 12 months?
3 findings
- KONG was ahead of Wild One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands worldwide moved from 34.1% to 32.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog collar brands worldwide moved from 21.5% to 20.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for dog collar brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KONG’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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