Julius-K9 vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than Julius-K9 among dog collar brands worldwide. Ruffwear had about 60,500 branded searches, while Julius-K9 had 18,100. Ruffwear made up 30.4% of all dog collar brand searches we track, and Julius-K9 accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about dog collar brands, Ruffwear appeared in four of the five answers and Julius-K9 in none.
Who do people search for more?
Ruffwear, about 3 searches for every 1 for Julius-K9
Who does AI mention more?
Ruffwear, mentioned in 4 of 5 answers, Julius-K9 in 0
Who does AI recommend more?
Ruffwear, the only one of the two named
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Top dog collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Julius-K9 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LupinePet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wild One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueberry Pet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog collar brands
5 answers
Asked ChatGPT
“Which dog collar brand should I buy?”
Asked ChatGPT
“What are the best dog collar brands?”
Asked ChatGPT
“What's the best dog collar brand for everyday walks?”
Searched Google, AI Overview
“best dog collar”
Searched Google, AI Overview
“adjustable dog collar”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Julius-K9 or Ruffwear more popular in search?
This chart shows how often people search Google for Julius-K9 and Ruffwear by name. Each line represents a brand's share of searches for all eight dog collar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruffwear, Julius-K9. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Julius-K9 | EzyDog | LupinePet | Rogz | Blueberry Pet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 26.3% | 21.5% | 9.6% | 5.3% | 1.3% | 1.6% | 0.43% |
| Nov 2025 | 37.1% | 30.9% | 16.9% | 7.6% | 5.1% | 0.99% | 0.99% | 0.44% |
| Dec 2025 | 45.1% | 25.2% | 13.8% | 7.6% | 5% | 1.8% | 0.99% | 0.44% |
| Jan 2026 | 39.8% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.37% |
| Feb 2026 | 39.7% | 27.1% | 18.1% | 8.1% | 4.4% | 1.1% | 1.1% | 0.39% |
| Mar 2026 | 35.9% | 28.9% | 19.3% | 8.7% | 4.7% | 1.1% | 0.94% | 0.39% |
| Apr 2026 | 31.5% | 30.9% | 20.7% | 9.3% | 5.1% | 1.2% | 1% | 0.42% |
| May 2026 | 28.1% | 32.3% | 21.6% | 9.7% | 5.3% | 1.3% | 1.3% | 0.38% |
| Jun 2026 | 29.9% | 34.4% | 18.8% | 8.4% | 5.6% | 1.3% | 1.1% | 0.41% |
| Jul 2026 | 29.7% | 32.5% | 21.8% | 8% | 5.3% | 1.3% | 1.1% | 0.39% |
| Aug 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 32.3% | 30.4% | 20.4% | 9.1% | 5% | 1.2% | 1.2% | 0.44% |
How has the Julius-K9 and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Julius-K9 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands worldwide moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog collar brands worldwide moved from 26.3% to 30.4%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for dog collar brands worldwide in September 2026?
2 changes
Ruffwear’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 34.4% to 30.4% in September 2026.
Estimated monthly branded searches for Julius-K9 worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Julius-K9’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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