EzyDog vs LupinePet:Which is more popular?
In September 2026, EzyDog had more branded searches than LupinePet among pet accessory brands worldwide. EzyDog had about 9,900 branded searches, while LupinePet had 2,400. EzyDog made up 4% of all pet accessory brand searches we track, and LupinePet accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, LupinePet appeared in two of the five answers and EzyDog in none.
Who do people search for more?
EzyDog, about 4 searches for every 1 for LupinePet
Who does AI mention more?
LupinePet, mentioned in 2 of 5 answers, EzyDog in 0
Who does AI recommend more?
LupinePet, the only one of the two named
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LupinePet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. EzyDog did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KONG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tuft + Paw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LupinePet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- EzyDog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy?”
Asked ChatGPT
“What are the best pet accessory brands?”
Asked ChatGPT
“What's the best pet accessory brand for a dog or cat?”
Searched Google, AI Overview
“pet accessory brands”
Searched Google, AI Overview
“best pet accessories”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is EzyDog or LupinePet more popular in search?
This chart shows how often people search Google for EzyDog and LupinePet by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for EzyDog, LupinePet. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | Wild One | Savic | Ferplast | Tuft + Paw | EzyDog | Petmate | Dogit | LupinePet | Rogz |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 21.6% | 17.6% | 11.8% | 6.5% | 4% | 4.3% | 2.9% | 1% | 1% | 1.3% |
| Nov 2025 | 31.8% | 26.5% | 14.5% | 9.7% | 5.3% | 3.3% | 4.3% | 1.9% | 0.85% | 0.85% | 0.85% |
| Dec 2025 | 38.1% | 21.3% | 11.7% | 11.7% | 4.3% | 3.2% | 4.3% | 2.3% | 0.69% | 1.6% | 0.84% |
| Jan 2026 | 34.8% | 23.7% | 15.9% | 7.1% | 5.8% | 3.6% | 3.9% | 2.6% | 0.77% | 0.93% | 0.93% |
| Feb 2026 | 33% | 22.5% | 15% | 10.1% | 6.7% | 3.4% | 3.7% | 3% | 0.89% | 0.89% | 0.89% |
| Mar 2026 | 30.7% | 24.6% | 16.5% | 9% | 6% | 3.7% | 4% | 2.7% | 0.97% | 0.97% | 0.8% |
| Apr 2026 | 26.3% | 25.8% | 17.3% | 11.6% | 5.2% | 3.9% | 4.2% | 2.8% | 1% | 1% | 0.84% |
| May 2026 | 24% | 27.6% | 18.4% | 10.1% | 5.5% | 4.2% | 4.5% | 2.5% | 1.1% | 1.1% | 1.1% |
| Jun 2026 | 25.7% | 29.6% | 16.2% | 7.2% | 5.9% | 4.4% | 4.8% | 2.6% | 1.4% | 1.2% | 0.96% |
| Jul 2026 | 25.6% | 28% | 18.7% | 6.8% | 5.6% | 5.1% | 4.6% | 2.5% | 1.1% | 1.1% | 0.91% |
| Aug 2026 | 27% | 25.4% | 17% | 11.4% | 5.1% | 4.6% | 4.2% | 2.3% | 1% | 1% | 1% |
| Sep 2026 | 25.9% | 24.4% | 16.3% | 13.3% | 6% | 4.4% | 4% | 2.7% | 1.2% | 0.97% | 0.97% |
How has the EzyDog and LupinePet comparison changed over the last 12 months?
3 findings
- EzyDog was ahead of LupinePet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands worldwide moved from 4.3% to 4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, LupinePet’s share of searches among pet accessory brands worldwide moved from 1% to 0.97%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for pet accessory brands worldwide in September 2026?
2 changes
EzyDog’s share of searches among pet accessory brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026.
Estimated monthly branded searches for LupinePet worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EzyDog’s and LupinePet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet accessory brands
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