Brandwave

Mop brands:Which brands are most popular in search?

In August 2026, BISSELL was the most searched among mop brands worldwide, with an estimated 506K branded searches and 50.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BISSELL50.2%
  2. Swiffer24.4%
  3. Vileda16.4%
  4. Leifheit6%
  5. O-Cedar1.8%
  6. Beldray1.2%

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Share of SearchLeaderboard

Compare the mop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mop brands worldwide, by month

Share of Search by month for BISSELL, Swiffer, Vileda, Leifheit. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLSwifferViledaLeifheitO-CedarBeldray
Oct 202548.5%23.3%19%5.7%2.1%1.4%
Nov 202554.9%17.7%17.7%6.5%2%1.3%
Dec 202548.2%21.2%21.2%6.4%1.9%1%
Jan 202644.8%24.8%20.2%7.4%1.8%1%
Feb 202648.5%21%21%6.3%1.9%1.3%
Mar 202649.9%19.2%19.2%8.6%1.7%1.4%
Apr 202648.7%22%18.1%8.1%2%1.1%
May 202646.1%23.8%19.5%7.2%2.1%1.2%
Jun 202645.3%24.4%20%7.3%1.8%1.2%
Jul 202645.1%24.3%19.9%7.3%2.2%1.2%
Aug 202650.2%24.4%16.4%6%1.8%1.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.BISSELL

    50.2%

    Held 1st. 506K estimated branded searches, +35.7% vs prior month. Share +5.1 points.

  2. 2.Swiffer

    24.4%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  3. 3.Vileda

    16.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -3.6 points.

  4. 4.Leifheit

    6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.O-Cedar

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Beldray

    1.2%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mop brands worldwide?

In August 2026, BISSELL was the most searched among mop brands worldwide, with an estimated 506K branded searches and 50.2% estimated Share of Search within this set. Swiffer is in 2nd place, 25.8 percentage points behind at 24.4% Share of Search.

Global mop brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BISSELL48.5% → 50.2%54.9%Nov 202544.8%Jan 20261st
Swiffer23.3% → 24.4%24.8%Jan 202617.7%Nov 20252nd
Vileda19% → 16.4%21.2%Dec 202516.4%Aug 20263rd
Leifheit5.7% → 6%8.6%Mar 20265.7%Oct 20254th
O-Cedar2.1% → 1.8%2.2%Jul 20261.7%Mar 20265th
Beldray1.4% → 1.2%1.4%Mar 20261%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among mop brands worldwide increased from 48.5% to 50.2%.
  • Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide increased from 23.3% to 24.4%.
  • Across the 11 months ending August 2026, Vileda’s estimated Share of Search among mop brands worldwide decreased from 19% to 16.4%.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among mop brands worldwide peaked at 54.9% in November 2025 and was lowest at 44.8% in January 2026.
  • Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide peaked at 24.8% in January 2026 and was lowest at 17.7% in November 2025.
  • Across the 11 months ending August 2026, Vileda’s estimated Share of Search among mop brands worldwide peaked at 21.2% in December 2025 and was lowest at 16.4% in August 2026.
  • Across the 11 months ending August 2026, Leifheit’s estimated Share of Search among mop brands worldwide peaked at 8.6% in March 2026 and was lowest at 5.7% in October 2025.
  • Across the 11 months ending August 2026, Leifheit, O-Cedar and Beldray held steady: their estimated Share of Search among mop brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for mop brands worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among mop brands worldwide, from 45.1% to 50.2%.

  2. In August 2026, Vileda lost estimated Share of Search among mop brands worldwide, from 19.9% to 16.4%.

  3. In August 2026, Leifheit lost estimated Share of Search among mop brands worldwide, from 7.3% to 6%.

  4. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

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