Brandwave

How popular isSwiffer in search?

In August 2026, there were an estimated 246K branded searches for Swiffer worldwide which held steady over the last 11 months. Swiffer holds 24.4% estimated Share of Search among mop brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BISSELL50.2%
  2. Swiffer24.4%
  3. Vileda16.4%
  4. Leifheit6%
  5. O-Cedar1.8%
  6. Beldray1.2%
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Which mop brands compete with Swiffer?

Swiffer against mop brands worldwide, by month

Share of Search by month for BISSELL, Swiffer, Vileda, Leifheit. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLSwifferViledaLeifheitO-CedarBeldray
Oct 202548.5%23.3%19%5.7%2.1%1.4%
Nov 202554.9%17.7%17.7%6.5%2%1.3%
Dec 202548.2%21.2%21.2%6.4%1.9%1%
Jan 202644.8%24.8%20.2%7.4%1.8%1%
Feb 202648.5%21%21%6.3%1.9%1.3%
Mar 202649.9%19.2%19.2%8.6%1.7%1.4%
Apr 202648.7%22%18.1%8.1%2%1.1%
May 202646.1%23.8%19.5%7.2%2.1%1.2%
Jun 202645.3%24.4%20%7.3%1.8%1.2%
Jul 202645.1%24.3%19.9%7.3%2.2%1.2%
Aug 202650.2%24.4%16.4%6%1.8%1.2%
Sep 2026——————

  1. 1.BISSELL

    50.2%

    Held 1st. 506K estimated branded searches, +35.7% vs prior month. Share +5.1 points.

  2. 2.Swiffer

    24.4%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  3. 3.Vileda

    16.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -3.6 points.

  4. 4.Leifheit

    6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.O-Cedar

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Beldray

    1.2%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Swiffer and its closest rivals

How has branded search demand for Swiffer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Swiffer worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide increased from 23.3% to 24.4%.
  • Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide peaked at 24.8% in January 2026 and was lowest at 17.7% in November 2025.

How did search popularity change for mop brands worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among mop brands worldwide, from 45.1% to 50.2%.

  2. In August 2026, Vileda lost estimated Share of Search among mop brands worldwide, from 19.9% to 16.4%.

  3. In August 2026, Leifheit lost estimated Share of Search among mop brands worldwide, from 7.3% to 6%.

  4. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Swiffer measured?

Brandwave collects information about searches that people make online using Swiffer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • swiffer

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How the Brand Demand Index is measured

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