Scotch-Brite vs Swiffer:Which is searched more?
In September 2026, Swiffer had more branded searches than Scotch-Brite among cleaning tool brands worldwide. Swiffer had about 246,000 branded searches, while Scotch-Brite had 201,000. Swiffer made up 24.8% of all cleaning tool brand searches we track, and Scotch-Brite accounted for 20.2%. These are worldwide searches for English-language branded terms.
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Is Scotch-Brite or Swiffer more popular in search?
Compare the mop, broom and cleaning tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Swiffer, Scotch-Brite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
How has the Scotch-Brite and Swiffer comparison changed over the last 12 months?
3 findings
- Swiffer was ahead of Scotch-Brite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scotch-Brite’s share of searches among cleaning tool brands worldwide moved from 16.9% to 20.2%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Swiffer’s share of searches among cleaning tool brands worldwide moved from 25.2% to 24.8%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for cleaning tool brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Scotch-Brite worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Scotch-Brite’s and Swiffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scotch-Brite
1 branded search term
- scotch brite
Swiffer
1 branded search term
- swiffer
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