Brandwave

How popular isScotch-Brite?

In September 2026, people searched for Scotch-Brite by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 20.2% of all global cleaning tool brand searches, placing Scotch-Brite second out of ten brands. When we asked both ChatGPT and Google AI Overviews about cleaning tool brands, Scotch-Brite appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Scotch-Brite is the second most searched of 10 competitors and the sixth most recommended in AI answers.

  1. SwifferShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  2. Scotch-BriteShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. ViledaShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. BrabantiaShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OXOShare of searches 11.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scotch-Brite was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scotch-Brite is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O-Cedar1st
  2. OXO2nd
  3. Rubbermaid3rd
  4. Libman4th
  5. Bona5th
  6. Scotch-Brite6th
  7. Vileda7th
  8. Swiffer8th
  9. Brabantia–
  10. Oates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swiffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scotch-Brite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bona2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cleaning tool brands compete with Scotch-Brite?

Scotch-Brite against cleaning tool brands worldwide, by month

Share of searches by month for Swiffer, Scotch-Brite, Vileda, Brabantia, OXO, Rubbermaid, Bona. The figures are in the table below the chart.

View monthly share of searches table
MonthSwifferScotch-BriteViledaBrabantiaOXORubbermaidBonaO-CedarOatesLibman
Oct 202525.2%16.9%20.6%9.3%13.8%6.2%3.4%2.3%1.2%1%
Nov 202520.5%16.8%20.5%11.2%16.8%6.2%3.4%2.3%1.5%1%
Dec 202521.6%17.8%21.6%9.7%14.5%6.5%3.6%1.9%1.6%1.1%
Jan 202624.5%16.5%20%11%13.5%6%4%1.8%1.5%1.2%
Feb 202621.9%17.9%21.9%12%12%5.4%4.4%2%1.3%1.3%
Mar 202621%17.2%21%14.1%11.5%6.3%4.2%1.9%1.5%1.3%
Apr 202622.5%18.5%18.5%12.3%12.3%6.8%4.5%2%1.4%1.1%
May 202622.1%18.1%18.1%14.8%12.1%6.7%3.6%2%1.3%1.1%
Jun 202623.6%19.4%19.4%10.6%12.9%5.8%3.9%1.7%1.7%0.95%
Jul 202623%18.9%18.9%12.6%12.6%5.7%3.8%2.1%1.4%1.1%
Aug 202624.8%20.3%16.7%13.6%11.1%6.1%3.3%1.8%1.2%1%
Sep 202624.8%20.2%20.2%11.1%11.1%5%3.3%1.8%1.5%1%

  1. 1.Swiffer

    24.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Scotch-Brite

    20.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Vileda

    20.2%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +3.6 points.

  4. 4.Brabantia

    11.1%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  5. 5.OXO

    11.1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rubbermaid

    5%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.Bona

    3.3%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.O-Cedar

    1.8%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Oates

    1.5%

    Held 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  10. 10.Libman

    1%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Scotch-Brite and its closest rivals

Every comparison with Scotch-Brite

9 comparisons

How has branded search demand for Scotch-Brite changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Scotch-Brite worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Scotch-Brite’s share of searches among cleaning tool brands worldwide increased from 16.9% to 20.2%.
  • Across the 12 months ending September 2026, Scotch-Brite’s share of searches among cleaning tool brands worldwide peaked at 20.3% in August 2026 and was lowest at 16.5% in January 2026.
  • Across the 12 months ending September 2026, Scotch-Brite rose from 3rd to 2nd among cleaning tool brands worldwide.

How did search popularity change for cleaning tool brands worldwide in September 2026?

6 changes

  1. In September 2026, Vileda gained share of searches among cleaning tool brands worldwide, from 16.7% to 20.2%.

  2. In September 2026, Brabantia lost share of searches among cleaning tool brands worldwide, from 13.6% to 11.1%.

  3. In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.

  4. OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026.

  5. Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

  6. Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are Scotch-Brite’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Scotch-Brite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scotch brite

How the Brand Demand Index is measured

Who owns Scotch-Brite?

Scotch-Brite is owned by 3M. Brandwave also tracks 3M Peltor, 3M, 3M Speedglas and Scotch, owned by the same company, worldwide.

Do you work for Scotch-Brite? To request corrections or removal please contact us via our support page and we will be happy to assist.

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