OXO vs Scotch-Brite:Which is searched more?
In September 2026, Scotch-Brite had more branded searches than OXO among cleaning tool brands worldwide. Scotch-Brite had about 201,000 branded searches, while OXO had 110,000. Scotch-Brite made up 20.2% of all cleaning tool brand searches we track, and OXO accounted for 11.1%. These are worldwide searches for English-language branded terms.
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Is OXO or Scotch-Brite more popular in search?
Compare the mop, broom and cleaning tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Scotch-Brite, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
How has the OXO and Scotch-Brite comparison changed over the last 12 months?
3 findings
- Scotch-Brite was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among cleaning tool brands worldwide moved from 13.8% to 11.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Scotch-Brite’s share of searches among cleaning tool brands worldwide moved from 16.9% to 20.2%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for cleaning tool brands worldwide in September 2026?
2 changes
OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026.
Estimated monthly branded searches for Scotch-Brite worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OXO’s and Scotch-Brite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OXO
1 branded search term
- oxo
Scotch-Brite
1 branded search term
- scotch brite
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