Brandwave

O-Cedar vs Scotch-Brite:Which is searched more?

In September 2026, Scotch-Brite had more branded searches than O-Cedar among cleaning tool brands worldwide. Scotch-Brite had about 201,000 branded searches, while O-Cedar had 18,100. Scotch-Brite made up 20.2% of all cleaning tool brand searches we track, and O-Cedar accounted for 1.8%. These are worldwide searches for English-language branded terms.

Share of searches among cleaning tool brands worldwide in September 2026Is O-Cedar or Scotch-Brite more popular in search?
O-Cedar1.8%18.1K searches
vs
Scotch-Brite20.2%201K searches

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Is O-Cedar or Scotch-Brite more popular in search?

Compare the mop, broom and cleaning tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

O-Cedar and Scotch-Brite among cleaning tool brands worldwide, by month

Share of searches by month for Scotch-Brite, O-Cedar. The figures are in the table below the chart.

View monthly share of searches table
MonthSwifferScotch-BriteViledaBrabantiaOXORubbermaidBonaO-CedarOatesLibman
Oct 202525.2%16.9%20.6%9.3%13.8%6.2%3.4%2.3%1.2%1%
Nov 202520.5%16.8%20.5%11.2%16.8%6.2%3.4%2.3%1.5%1%
Dec 202521.6%17.8%21.6%9.7%14.5%6.5%3.6%1.9%1.6%1.1%
Jan 202624.5%16.5%20%11%13.5%6%4%1.8%1.5%1.2%
Feb 202621.9%17.9%21.9%12%12%5.4%4.4%2%1.3%1.3%
Mar 202621%17.2%21%14.1%11.5%6.3%4.2%1.9%1.5%1.3%
Apr 202622.5%18.5%18.5%12.3%12.3%6.8%4.5%2%1.4%1.1%
May 202622.1%18.1%18.1%14.8%12.1%6.7%3.6%2%1.3%1.1%
Jun 202623.6%19.4%19.4%10.6%12.9%5.8%3.9%1.7%1.7%0.95%
Jul 202623%18.9%18.9%12.6%12.6%5.7%3.8%2.1%1.4%1.1%
Aug 202624.8%20.3%16.7%13.6%11.1%6.1%3.3%1.8%1.2%1%
Sep 202624.8%20.2%20.2%11.1%11.1%5%3.3%1.8%1.5%1%

How has the O-Cedar and Scotch-Brite comparison changed over the last 12 months?

3 findings
  • Scotch-Brite was ahead of O-Cedar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, O-Cedar’s share of searches among cleaning tool brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Scotch-Brite’s share of searches among cleaning tool brands worldwide moved from 16.9% to 20.2%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for cleaning tool brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Scotch-Brite worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  2. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using O-Cedar’s and Scotch-Brite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

O-Cedar

2 branded search terms

  • o cedar
  • o-cedar

Scotch-Brite

1 branded search term

  • scotch brite

How the Brand Demand Index is measured

Other head-to-heads among cleaning tool brands

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