How popular isO-Cedar in search?
In September 2026, people searched for O-Cedar by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.8% of all global cleaning tool brand searches, placing O-Cedar eighth out of ten brands. These are worldwide searches for English-language branded terms.
Swiffer24.8%
Scotch-Brite20.2%
Vileda20.2%
Brabantia11.1%
OXO11.1%
Rubbermaid5%
Bona3.3%
O-Cedar1.8%
Oates1.5%
Libman1%
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Which cleaning tool brands compete with O-Cedar?
Share of searches by month for Swiffer, Scotch-Brite, Vileda, Brabantia, OXO, Rubbermaid, Bona, O-Cedar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.8% | 246K | 0% | -0.1 points | |
| 2, held 2nd | 20.2% | 201K | 0% | -0.1 points | |
| 3, held 3rd | 20.2% | 201K | +21.8% | +3.6 points | |
| 4, held 4th | 11.1% | 110K | -18.5% | -2.6 points | |
| 5, held 5th | 11.1% | 110K | 0% | 0 points | |
| 6, held 6th | 5% | 49.5K | -18.2% | -1.1 points | |
| 7, held 7th | 3.3% | 33.1K | 0% | 0 points | |
| 8, held 8th | 1.8% | 18.1K | 0% | 0 points | |
| 9, held 9th | 1.5% | 14.8K | +22.3% | +0.3 points | |
| 10, held 10th | 1% | 9.9K | 0% | 0 points |
1.
Swiffer24.8%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
20.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Vileda20.2%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +3.6 points.
11.1%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.6 points.
5.
OXO11.1%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
7.
Bona3.3%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
O-Cedar1.8%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Oates1.5%
Held 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
10.
Libman1%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between O-Cedar and its closest rivals
Every comparison with O-Cedar
12 comparisons
How has branded search demand for O-Cedar changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for O-Cedar worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, O-Cedar’s share of searches among cleaning tool brands worldwide held steady, from 2.3% to 1.8%.
How did search popularity change for cleaning tool brands worldwide in September 2026?
6 changes
In September 2026, Vileda gained share of searches among cleaning tool brands worldwide, from 16.7% to 20.2%.
In September 2026, Brabantia lost share of searches among cleaning tool brands worldwide, from 13.6% to 11.1%.
In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.
OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026.
Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are O-Cedar’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using O-Cedar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- o cedar
- o-cedar
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Where does O-Cedar compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Mop brands | 6th of 8 | 1.8% | Show ranking |
| Cleaning tool brands | 8th of 10 | 1.8% | Shown above |
Is O-Cedar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.