Brandwave

O-Cedar vs Vileda:Which is more popular by branded search?

In August 2026, Vileda had more branded searches than O-Cedar among mop brands worldwide. Vileda was estimated to have 165K branded searches compared to O-Cedar’s 18.1K, and held a 16.4% Share of Search versus O-Cedar’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among mop brands worldwide in August 2026Which is more popular in search, O-Cedar or Vileda?
O-Cedar1.8%18.1K searches
vs
Vileda16.4%165K searches

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Which is more popular in search, O-Cedar or Vileda?

Compare the mop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

O-Cedar and Vileda among mop brands worldwide, by month

Share of Search by month for Vileda, O-Cedar. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLSwifferViledaLeifheitO-CedarBeldray
Oct 202548.5%23.3%19%5.7%2.1%1.4%
Nov 202554.9%17.7%17.7%6.5%2%1.3%
Dec 202548.2%21.2%21.2%6.4%1.9%1%
Jan 202644.8%24.8%20.2%7.4%1.8%1%
Feb 202648.5%21%21%6.3%1.9%1.3%
Mar 202649.9%19.2%19.2%8.6%1.7%1.4%
Apr 202648.7%22%18.1%8.1%2%1.1%
May 202646.1%23.8%19.5%7.2%2.1%1.2%
Jun 202645.3%24.4%20%7.3%1.8%1.2%
Jul 202645.1%24.3%19.9%7.3%2.2%1.2%
Aug 202650.2%24.4%16.4%6%1.8%1.2%
Sep 2026——————

How has the O-Cedar and Vileda comparison changed over the last 12 months?

  • Vileda was ahead of O-Cedar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, O-Cedar’s estimated Share of Search among mop brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Vileda’s estimated Share of Search among mop brands worldwide moved from 19% to 16.4%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for mop brands worldwide in August 2026?

  1. In August 2026, Vileda lost estimated Share of Search among mop brands worldwide, from 19.9% to 16.4%.

  2. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using O-Cedar’s and Vileda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

O-Cedar

1 branded search term

  • o-cedar

Vileda

1 branded search term

  • vileda

How the Brand Demand Index is measured

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