Brandwave

How popular isScotch?

In September 2026, people searched for Scotch by name about 9,900 times worldwide, a 50% increase from the previous year. These searches made up 4.2% of all global laminator brand searches, placing Scotch third out of five brands. When we asked both ChatGPT and Google AI Overviews about laminator brands, Scotch appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Scotch is the third most searched of 5 competitors and the most recommended in AI answers.

  1. GBCShare of searches 85.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. FellowesShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. ScotchShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AmazonBasicsShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RexelShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top laminator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scotch appeared in all five answers. Scotch is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scotch1st
  2. Fellowes2nd
  3. GBC3rd
  4. AmazonBasics–
  5. Rexel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fellowes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scotch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GBC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rexel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laminator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which laminator brands compete with Scotch?

Scotch against laminator brands worldwide, by month

Share of searches by month for GBC, Fellowes, Scotch. The figures are in the table below the chart.

View monthly share of searches table
MonthGBCFellowesScotchAmazonBasicsRexel
Oct 202581.2%9%2.7%6.1%1.1%
Nov 202585.1%9.4%2.8%1.5%1.1%
Dec 202588.9%6.5%2.4%1.4%0.76%
Jan 202687.3%7.9%2.3%1.4%1.1%
Feb 202685.3%9.4%2.8%1.4%1.1%
Mar 202687.6%7.9%2.4%1.1%0.95%
Apr 202686.3%7.8%3.5%1.4%1.1%
May 202685.7%7.7%4.2%1.4%0.92%
Jun 202684.8%9.3%3.4%1.4%1.1%
Jul 202684.6%9.3%3.4%1.4%1.4%
Aug 202685.1%7.7%5.1%1.2%0.91%
Sep 202685.7%7.7%4.2%1.2%1.2%

  1. 1.GBC

    85.7%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Fellowes

    7.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Scotch

    4.2%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.AmazonBasics

    1.2%

    Held 4th. 2.7K estimated branded searches, -2.5% vs prior month. Share 0 points.

  5. 5.Rexel

    1.2%

    Held 5th. 2.7K estimated branded searches, +25.9% vs prior month. Share +0.2 points.

Compare popularity between Scotch and its closest rivals

Every comparison with Scotch

4 comparisons

How has branded search demand for Scotch changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Scotch worldwide rose from 6.6K to 9.9K.
  • Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide increased from 2.7% to 4.2%.
  • Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide peaked at 5.1% in August 2026 and was lowest at 2.3% in January 2026.
  • Across the 12 months ending September 2026, Scotch rose from 4th to 3rd among laminator brands worldwide.

How did search popularity change for laminator brands worldwide in September 2026?

4 changes

  1. In September 2026, GBC gained share of searches among laminator brands worldwide, from 85.1% to 85.7%.

  2. In September 2026, Scotch lost share of searches among laminator brands worldwide, from 5.1% to 4.2%.

  3. Estimated monthly branded searches for AmazonBasics worldwide fell 81.9% over 12 measured months, from 15K to 2.7K in September 2026.

  4. Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Scotch’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Scotch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scotch laminator

How the Brand Demand Index is measured

Who owns Scotch?

Scotch is owned by 3M. Brandwave also tracks 3M Peltor, 3M, 3M Speedglas and Scotch-Brite, owned by the same company, worldwide.

Do you work for Scotch? To request corrections or removal please contact us via our support page and we will be happy to assist.

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