GBC vs Scotch:Which is more popular?
In September 2026, GBC had more branded searches than Scotch among laminator brands worldwide. GBC had about 201,000 branded searches, while Scotch had 9,900. GBC made up 85.7% of all laminator brand searches we track, and Scotch accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about laminator brands, Scotch appeared in all five answers and GBC in three. Scotch was mentioned before GBC in every answer.
Who do people search for more?
GBC, about 20 searches for every 1 for Scotch
Who does AI mention more?
Scotch, mentioned in every answer we collected
Who does AI recommend more?
Scotch, named ahead of GBC in every answer
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Top laminator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scotch appeared in all five answers. GBC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scotch was listed before GBC in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scotch1st
Fellowes2nd- GBC3rd
AmazonBasics–
Rexel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fellowes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scotch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GBC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rexel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laminator brands
5 answers
Asked ChatGPT
“Which laminator brand should I buy?”
Asked ChatGPT
“What are the best laminator brands?”
Asked ChatGPT
“What's the best laminator brand for home office?”
Searched Google, AI Overview
“best laminator”
Searched Google, AI Overview
“home laminator”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GBC or Scotch more popular in search?
This chart shows how often people search Google for GBC and Scotch by name. Each line represents a brand's share of searches for all five laminator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for GBC, Scotch. The figures are in the table below the chart.
View monthly share of searches table
| Month | GBC | Fellowes | Scotch | AmazonBasics | Rexel |
|---|---|---|---|---|---|
| Oct 2025 | 81.2% | 9% | 2.7% | 6.1% | 1.1% |
| Nov 2025 | 85.1% | 9.4% | 2.8% | 1.5% | 1.1% |
| Dec 2025 | 88.9% | 6.5% | 2.4% | 1.4% | 0.76% |
| Jan 2026 | 87.3% | 7.9% | 2.3% | 1.4% | 1.1% |
| Feb 2026 | 85.3% | 9.4% | 2.8% | 1.4% | 1.1% |
| Mar 2026 | 87.6% | 7.9% | 2.4% | 1.1% | 0.95% |
| Apr 2026 | 86.3% | 7.8% | 3.5% | 1.4% | 1.1% |
| May 2026 | 85.7% | 7.7% | 4.2% | 1.4% | 0.92% |
| Jun 2026 | 84.8% | 9.3% | 3.4% | 1.4% | 1.1% |
| Jul 2026 | 84.6% | 9.3% | 3.4% | 1.4% | 1.4% |
| Aug 2026 | 85.1% | 7.7% | 5.1% | 1.2% | 0.91% |
| Sep 2026 | 85.7% | 7.7% | 4.2% | 1.2% | 1.2% |
How has the GBC and Scotch comparison changed over the last 12 months?
3 findings
- GBC was ahead of Scotch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GBC’s share of searches among laminator brands worldwide moved from 81.2% to 85.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
How did search popularity change for laminator brands worldwide in September 2026?
2 changes
In September 2026, GBC gained share of searches among laminator brands worldwide, from 85.1% to 85.7%.
In September 2026, Scotch lost share of searches among laminator brands worldwide, from 5.1% to 4.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GBC’s and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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