Brandwave

AmazonBasics vs Scotch:Which is more popular?

In September 2026, Scotch had more branded searches than AmazonBasics among laminator brands worldwide. Scotch had about 9,900 branded searches, while AmazonBasics had 2,720. Scotch made up 4.2% of all laminator brand searches we track, and AmazonBasics accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about laminator brands, Scotch appeared in all five answers and AmazonBasics in none.

Among laminator brands worldwide in September 2026

Who do people search for more?

Scotch, about 4 searches for every 1 for AmazonBasics

Scotch 9.9K searchesAmazonBasics 2.7K searches

Who does AI mention more?

Scotch, mentioned in every answer we collected

Scotch in 5 of 5AmazonBasics in 0 of 5

Who does AI recommend more?

Scotch, the only one of the two named

Scotch first in 4AmazonBasics never named

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Top laminator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scotch appeared in all five answers. AmazonBasics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scotch1st
  2. Fellowes2nd
  3. GBC3rd
  4. AmazonBasics–
  5. Rexel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fellowes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scotch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GBC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rexel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laminator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AmazonBasics or Scotch more popular in search?

This chart shows how often people search Google for AmazonBasics and Scotch by name. Each line represents a brand's share of searches for all five laminator brands we track, month by month, from English-language searches worldwide.

AmazonBasics and Scotch among laminator brands worldwide, by month

Share of searches by month for Scotch, AmazonBasics. The figures are in the table below the chart.

View monthly share of searches table
MonthGBCFellowesScotchAmazonBasicsRexel
Oct 202581.2%9%2.7%6.1%1.1%
Nov 202585.1%9.4%2.8%1.5%1.1%
Dec 202588.9%6.5%2.4%1.4%0.76%
Jan 202687.3%7.9%2.3%1.4%1.1%
Feb 202685.3%9.4%2.8%1.4%1.1%
Mar 202687.6%7.9%2.4%1.1%0.95%
Apr 202686.3%7.8%3.5%1.4%1.1%
May 202685.7%7.7%4.2%1.4%0.92%
Jun 202684.8%9.3%3.4%1.4%1.1%
Jul 202684.6%9.3%3.4%1.4%1.4%
Aug 202685.1%7.7%5.1%1.2%0.91%
Sep 202685.7%7.7%4.2%1.2%1.2%

How has the AmazonBasics and Scotch comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Scotch took it in November 2025.
  • Across the 12 months ending September 2026, AmazonBasics’ share of searches among laminator brands worldwide moved from 6.1% to 1.2%, and its estimated monthly branded searches moved from 15K to 2.7K.
  • Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 9.9K.

How did search popularity change for laminator brands worldwide in September 2026?

2 changes

  1. In September 2026, Scotch lost share of searches among laminator brands worldwide, from 5.1% to 4.2%.

  2. Estimated monthly branded searches for AmazonBasics worldwide fell 81.9% over 12 measured months, from 15K to 2.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AmazonBasics’ and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmazonBasics

2 branded search terms

  • amazonbasics
  • amazonbasics monitor stand

Scotch

1 branded search term

  • scotch laminator

How the Brand Demand Index is measured

Other head-to-heads among laminator brands

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