Brandwave

How popular isShark in search?

In September 2026, there were an estimated 1.1M branded searches for Shark worldwide which is down 5.7% over the last 12 months. Shark holds 0.03% estimated Share of Search among pet vacuum brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson93.1%
  2. BISSELL6.9%
  3. Shark0.03%
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Which pet vacuum brands compete with Shark?

Shark against pet vacuum brands worldwide, by month

Share of Search by month for Dyson, BISSELL, Shark. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBISSELLShark
Oct 202593.1%6.9%0.03%
Nov 202594.3%5.7%0.05%
Dec 202595.3%4.7%0.06%
Jan 202694.3%5.7%0.04%
Feb 202693.1%6.9%0.03%
Mar 202691.7%8.3%0.03%
Apr 202693.1%6.9%0.03%
May 202694.3%5.7%0.03%
Jun 202694.3%5.7%0.03%
Jul 202693.1%6.8%0.04%
Aug 202691.7%8.3%0.03%
Sep 202693.1%6.9%0.03%

  1. 1.Dyson

    93.1%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  2. 2.BISSELL

    6.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Shark

    0.03%

    Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Shark and its closest rivals

Every comparison with Shark

How has branded search demand for Shark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among pet vacuum brands worldwide held steady at 0.03%.

How did search popularity change for pet vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among pet vacuum brands worldwide, from 91.7% to 93.1%.

  2. In September 2026, BISSELL lost estimated Share of Search among pet vacuum brands worldwide, from 8.3% to 6.9%.

Where does Shark compete?

Shark is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands3rd of 97.3%Show ranking
Hair styling tool brands2nd of 79.2%Show ranking
Car vacuum brands5th of 60.03%Show ranking
Blow dryer brands7th of 70.03%Show ranking
Air styler brands3rd of 30.03%Show ranking
Hair curler brands3rd of 30.03%Show ranking
Mini vacuum brands3rd of 30.03%Show ranking
Pet vacuum brands3rd of 30.03%Shown above
Steam mop brands4th of 510.9%Show ranking
Bagless canister vacuum brands3rd of 30.04%Show ranking
Motorbike helmet brands3rd of 31.4%Show ranking

How is Shark measured?

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark bagless canister vacuum
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark motorbike helmet
  • shark speedstyle
  • shark steam mop
  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja, owned by the same company, worldwide.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Shark your brand?

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