Brandwave

Dreame vs Shark:Which is searched more?

In September 2026, Shark had more branded searches than Dreame among vacuum cleaner brands worldwide. Shark was estimated to have 968K branded searches compared to Dreame’s 775K, and held a 7% Share of Search versus Dreame’s 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among vacuum cleaner brands worldwide in September 2026Which is more popular in search, Dreame or Shark?
Dreame5.6%775K searches
vs
Shark7%968K searches

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Which is more popular in search, Dreame or Shark?

Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dreame and Shark among vacuum cleaner brands worldwide, by month

Share of Search by month for Shark, Dreame. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameiRobotBISSELLSEBOMiele
Oct 202560.5%10.7%7.5%6.5%3.7%5.2%3.6%1.4%0.81%
Nov 202559.3%9.8%8.5%8.8%4.9%4.6%2.7%0.77%0.74%
Dec 202560.5%7.4%9.6%6.8%3.9%7.9%2.2%0.87%0.83%
Jan 202660.7%9.7%7.5%7.4%5%4.7%2.9%1.3%0.9%
Feb 202659.4%10%7%7.6%5.1%4.9%3.8%1.3%0.93%
Mar 202656.3%11.8%7.3%7.3%5.9%4.6%4.1%1.6%1.1%
Apr 202656.5%12.6%6.6%7.8%5.3%5%3.7%1.6%0.95%
May 202655.7%12.4%7.1%7.7%6.4%5.3%3.2%1.3%0.93%
Jun 202656.5%12.6%6.5%8.1%6.6%4.5%3.1%1.4%0.94%
Jul 202654.5%11.1%7.2%8.7%7%5.2%3.4%1.8%1%
Aug 202657%11.6%7.2%7.4%6.1%4.2%3.9%1.5%1.1%
Sep 202659%10.9%7%6.9%5.6%4.7%4%1.2%0.82%

How has the Dreame and Shark comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Dreame took it in June 2026, Shark took it in July 2026.
  • Across the 12 months ending September 2026, Dreame’s estimated Share of Search among vacuum cleaner brands worldwide moved from 3.7% to 5.6%, and its estimated monthly branded searches moved from 520K to 775K.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide moved from 7.5% to 7%, and its estimated monthly branded searches moved from 1.1M to 968K.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.

  2. In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.

Other head-to-heads among vacuum cleaner brands

How each brand is measured

Brandwave collects information about searches that people make online using Dreame’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dreame

7 branded search terms

  • dreame
  • dreame robot vacuum
  • dreame vacuum
  • dreame vacuum cleaner
  • robot vacuum dreame
  • vacuum cleaner dreame
  • vacuum dreame

Shark

10 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark speedstyle
  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

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