Brandwave

How popular isShark?

In September 2026, people searched for Shark by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 5.3% of all global handheld vacuum brand searches, placing Shark third out of eight brands. When we asked both ChatGPT and Google AI Overviews about handheld vacuum brands, Shark appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Shark is the third most searched of 8 competitors and the most recommended in AI answers.

  1. DysonShare of searches 70.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. SharkShare of searches 5.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BISSELLShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. HooverShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top handheld vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark appeared in all five answers. Shark is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Black+Decker2nd
  3. Dyson3rd
  4. BISSELL4th
  5. DeWalt5th
  6. Hoover–
  7. Miele–
  8. Eufy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handheld vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which handheld vacuum brands compete with Shark?

Shark against handheld vacuum brands worldwide, by month

Share of searches by month for Dyson, DeWalt, Shark, BISSELL, Hoover, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltSharkBISSELLHooverBlack+DeckerMieleEufy
Oct 202570.7%9.5%5.3%5.2%4.3%3.5%1.6%0.01%
Nov 202574.7%8.2%4.6%4.5%3.7%2.7%1.7%<0.01%
Dec 202572.2%9.7%5.4%3.5%4.3%2.9%2%0.01%
Jan 202670.7%9.5%5.3%4.3%5.2%3.1%1.9%0.01%
Feb 202668.4%11.2%5.1%5%5%3.4%1.9%0.01%
Mar 202666.4%10.9%6.1%6%4.9%3.6%2.2%0.01%
Apr 202668.1%11.2%5.1%5%5%3.7%1.8%0.01%
May 202667.4%11.1%6.2%4.1%5%4.5%1.8%0.01%
Jun 202669.1%11.4%5.2%4.2%4.2%4.1%1.9%0.01%
Jul 202666.6%10.9%6.1%4.9%4.9%4.4%2.2%0.01%
Aug 202666.4%10.9%6.1%6%4.9%3.6%2.2%0.01%
Sep 202670.9%9.5%5.3%5.2%4.3%3.1%1.6%0.01%

  1. 1.Dyson

    70.9%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  2. 2.DeWalt

    9.5%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Shark

    5.3%

    Held 3rd. 375K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.BISSELL

    5.2%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Hoover

    4.3%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Black+Decker

    3.1%

    Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Miele

    1.6%

    Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  8. 8.Eufy

    0.01%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Shark and its closest rivals

Every comparison with Shark

34 comparisons

How has branded search demand for Shark changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady, from 1.3M to 1.2M.
  • Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands worldwide peaked at 6.2% in May 2026 and was lowest at 4.6% in November 2025.

How did search popularity change for handheld vacuum brands worldwide in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among handheld vacuum brands worldwide, from 66.4% to 70.9%.

  2. In September 2026, DeWalt lost share of searches among handheld vacuum brands worldwide, from 10.9% to 9.5%.

  3. In September 2026, Shark lost share of searches among handheld vacuum brands worldwide, from 6.1% to 5.3%.

  4. In September 2026, BISSELL lost share of searches among handheld vacuum brands worldwide, from 6% to 5.2%.

  5. In September 2026, Miele lost share of searches among handheld vacuum brands worldwide, from 2.2% to 1.6%.

  6. In September 2026, Hoover lost share of searches among handheld vacuum brands worldwide, from 4.9% to 4.3%.

How are Shark’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark air styler
  • shark bagless canister vacuum
  • shark carpet cleaner
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark handheld vacuum
  • shark mini vacuum
  • shark pet vacuum
  • shark speedstyle
  • shark steam mop
  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja and Shark Beauty, owned by the same company, worldwide.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Shark compete?

Shark is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands6th of 93%Show ranking
Hair styling tool brands4th of 85.8%Show ranking
Cordless vacuum brands5th of 104.1%Show ranking
Stick vacuum brands4th of 104.3%Show ranking
Handheld vacuum brands3rd of 85.3%Shown above
Hair dryer brands4th of 82.6%Show ranking
Air styler brands4th of 40.08%Show ranking
Car vacuum brands5th of 60.47%Show ranking
Hair curler brands6th of 60.03%Show ranking
Blow dryer brands6th of 60.03%Show ranking
Mini vacuum brands4th of 40.05%Show ranking
Pet vacuum brands3rd of 30.41%Show ranking
Carpet cleaner brands7th of 73%Show ranking
Steam mop brands4th of 610.5%Show ranking
Bagless canister vacuum brands5th of 50.03%Show ranking
Creator with pink hair and a pink jacket

Is Shark your brand?

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