Hot Tools vs Shark:Which is more popular?
In October 2026, Hot Tools had more branded searches than Shark among hair curler brands worldwide. Hot Tools had about 29,200 branded searches, while Shark had 5,700. Hot Tools made up 7.4% of all hair curler brand searches we track, and Shark accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about hair curler brands, Shark appeared in three of the five answers and Hot Tools in two. Hot Tools and Shark were each mentioned first in two of the four answers.
Who do people search for more?
Hot Tools, about 5 searches for every 1 for Shark
Who does AI mention more?
Shark, mentioned in 3 of 5 answers, Hot Tools in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hair curler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hot Tools was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hot Tools and Shark were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio Ionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hot Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ghd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair curler brands
5 answers
Asked ChatGPT
“Which hair curler brand should I buy?”
Asked ChatGPT
“What are the best hair curler brands?”
Asked ChatGPT
“What's the best hair curler brand for easy curls?”
Searched Google, AI Overview
“best hair curler”
Searched Google, AI Overview
“automatic hair curler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Hot Tools or Shark more popular in search?
This chart shows how often people search Google for Hot Tools and Shark by name. Each line represents a brand's share of searches for all 11 hair curler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hot Tools, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bio Ionic | T3 | Dyson | BaByliss | ghd | Hot Tools | Conair | Remington | BaBylissPRO | Shark | Cloud Nine |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.2% | 16.2% | 11.8% | 8.5% | 7.8% | 7.7% | 6.2% | 4.5% | 2.9% | 1.4% | 1.7% |
| Dec 2025 | 25.5% | 24.3% | 12% | 7.8% | 7% | 6.6% | 5.1% | 4.6% | 4.2% | 1.4% | 1.4% |
| Jan 2026 | 22.7% | 21.3% | 12.7% | 7.5% | 8% | 8.3% | 9.1% | 5.7% | 2.2% | 1.2% | 1.2% |
| Feb 2026 | 16.4% | 34.5% | 10.8% | 7.4% | 6.6% | 7.8% | 7.1% | 5.1% | 2.3% | 0.93% | 1.1% |
| Mar 2026 | 20.3% | 28.1% | 10.7% | 8.1% | 8% | 7.8% | 7% | 6.1% | 2% | 0.77% | 1.1% |
| Apr 2026 | 17.9% | 26.5% | 9.7% | 8.9% | 7.2% | 8% | 10.8% | 6.7% | 2.2% | 0.85% | 1.2% |
| May 2026 | 18.4% | 30.4% | 9.6% | 8.8% | 7.1% | 8% | 7.8% | 5.7% | 2.1% | 1% | 1.2% |
| Jun 2026 | 20.8% | 23.9% | 10.7% | 9.3% | 8.3% | 7.6% | 9.4% | 5.5% | 2.1% | 0.98% | 1.4% |
| Jul 2026 | 25.4% | 19.7% | 10.7% | 9.3% | 8.6% | 7.6% | 7.9% | 6.7% | 1.8% | 0.98% | 1.4% |
| Aug 2026 | 25.6% | 19.8% | 10.9% | 9% | 7.7% | 7.7% | 7.9% | 6.8% | 2.1% | 1.2% | 1.4% |
| Sep 2026 | 22.9% | 21.8% | 12.1% | 9.6% | 7.6% | 7% | 8.1% | 6.2% | 2.3% | 1.2% | 1.3% |
| Oct 2026 | 24.6% | 23.6% | 11.7% | 8% | 8% | 7.4% | 7.4% | 4.8% | 2% | 1.4% | 1.1% |
Hot Tools sells other things too, so only its searches that name this product count here, like “hot tools hair curler”.
How has branded search for Hot Tools and Shark changed worldwide over the last 12 months?
3 findings
- Hot Tools was ahead of Shark in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hot Tools’ share of searches among hair curler brands worldwide moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 36.2K to 29.2K.
- Across the 12 months ending October 2026, Shark’s share of searches among hair curler brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 6.7K to 5.7K.
How did search popularity change for hair curler brands worldwide in October 2026?
2 changes
In October 2026, Hot Tools rose from 7th to 6th among hair curler brands worldwide.
In October 2026, Shark rose from 11th to 10th among hair curler brands worldwide.
How are Hot Tools’ and Shark’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hot Tools’ and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair curler brands
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