Brandwave

How popular isghd?

In October 2026, people searched for ghd by name about 894,000 times worldwide, a 47.6% decrease from the previous year. These searches made up 8% of all global hair curler brand searches, placing ghd fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about hair curler brands, ghd did not appear in any of the answers.

Search and AI answers in October 2026

ghd is the fifth most searched of 11 competitors and not named in the AI answers we collected.

  1. Bio IonicShare of searches 24.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. T3Share of searches 23.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. DysonShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. BaBylissShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ghdShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Bio Ionic3rd
  4. Conair4th
  5. Hot Tools5th
  6. Dyson6th
  7. Shark7th
  8. BaByliss–
  9. ghd–
  10. Remington–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio Ionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hot Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for ghd compared with other hair curler brands worldwide?

ghd against hair curler brands worldwide, by month

Share of searches by month for Bio Ionic, T3, Dyson, BaByliss, ghd, Hot Tools, Conair, Remington. The figures are in the table below the chart.

View monthly share of searches table
MonthBio IonicT3DysonBaBylissghdHot ToolsConairRemingtonBaBylissPROSharkCloud Nine
Nov 202531.2%16.2%11.8%8.5%7.8%7.7%6.2%4.5%2.9%1.4%1.7%
Dec 202525.5%24.3%12%7.8%7%6.6%5.1%4.6%4.2%1.4%1.4%
Jan 202622.7%21.3%12.7%7.5%8%8.3%9.1%5.7%2.2%1.2%1.2%
Feb 202616.4%34.5%10.8%7.4%6.6%7.8%7.1%5.1%2.3%0.93%1.1%
Mar 202620.3%28.1%10.7%8.1%8%7.8%7%6.1%2%0.77%1.1%
Apr 202617.9%26.5%9.7%8.9%7.2%8%10.8%6.7%2.2%0.85%1.2%
May 202618.4%30.4%9.6%8.8%7.1%8%7.8%5.7%2.1%1%1.2%
Jun 202620.8%23.9%10.7%9.3%8.3%7.6%9.4%5.5%2.1%0.98%1.4%
Jul 202625.4%19.7%10.7%9.3%8.6%7.6%7.9%6.7%1.8%0.98%1.4%
Aug 202625.6%19.8%10.9%9%7.7%7.7%7.9%6.8%2.1%1.2%1.4%
Sep 202622.9%21.8%12.1%9.6%7.6%7%8.1%6.2%2.3%1.2%1.3%
Oct 202624.6%23.6%11.7%8%8%7.4%7.4%4.8%2%1.4%1.1%

  1. 1.Bio Ionic

    24.6%

    Held 1st. 96.8K estimated branded searches, +48.9% vs prior month. Share +1.7 points.

  2. 2.T3

    23.6%

    Held 2nd. 92.9K estimated branded searches, +49.6% vs prior month. Share +1.8 points.

  3. 3.Dyson

    11.7%

    Held 3rd. 45.9K estimated branded searches, +33.4% vs prior month. Share -0.4 points.

  4. 4.BaByliss

    8%

    Held 4th. 31.6K estimated branded searches, +15.8% vs prior month. Share -1.6 points.

  5. 5.ghd

    8%

    Moved from 6th to 5th. 31.3K estimated branded searches, +44.9% vs prior month. Share +0.4 points.

  6. 6.Hot Tools

    7.4%

    Moved from 7th to 6th. 29.2K estimated branded searches, +46.8% vs prior month. Share +0.4 points.

  7. 7.Conair

    7.4%

    Moved from 5th to 7th. 29.1K estimated branded searches, +26% vs prior month. Share -0.7 points.

  8. 8.Remington

    4.8%

    Held 8th. 18.7K estimated branded searches, +6.9% vs prior month. Share -1.4 points.

  9. 9.BaBylissPRO

    2%

    Held 9th. 7.8K estimated branded searches, +18.2% vs prior month. Share -0.3 points.

  10. 10.Shark

    1.4%

    Moved from 11th to 10th. 5.7K estimated branded searches, +73.8% vs prior month. Share +0.3 points.

  11. 11.Cloud Nine

    1.1%

    Moved from 10th to 11th. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

ghd, Bio Ionic and 5 other brands sell other things too, so only their searches that name this product count here, like “ghd hair curler”.

Compare popularity between ghd and its closest rivals

Every comparison with ghd

20 comparisons

How has branded search demand for ghd changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ghd worldwide fell from 1.7M to 894K.
  • Across the 12 months ending October 2026, ghd’s share of searches among hair curler brands worldwide peaked at 8.6% in July 2026 and was lowest at 6.6% in February 2026.

How did search popularity change for hair curler brands worldwide in October 2026?

6 changes

  1. In October 2026, T3 gained share of searches among hair curler brands worldwide, from 21.8% to 23.6%.

  2. In October 2026, Bio Ionic gained share of searches among hair curler brands worldwide, from 22.9% to 24.6%.

  3. In October 2026, BaByliss lost share of searches among hair curler brands worldwide, from 9.6% to 8%.

  4. In October 2026, Remington lost share of searches among hair curler brands worldwide, from 6.2% to 4.8%.

  5. In October 2026, Conair lost share of searches among hair curler brands worldwide, from 8.1% to 7.4%.

  6. In October 2026, ghd rose from 6th to 5th among hair curler brands worldwide.

How are ghd’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ghd
  • ghd cordless straightener
  • ghd curling iron
  • ghd curling wand
  • ghd flat iron
  • ghd hair
  • ghd hair curler
  • ghd hair dryer
  • ghd hair straightener
  • ghd hair styling
  • ghd heat protect spray
  • ghd straightener
  • ghd straighteners
  • ghd unplugged

Do you work for ghd? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ghd compete?

ghd is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands2nd of 812.7%Show ranking
Hair dryer brands3rd of 104%Show ranking
Flat iron brands2nd of 833.9%Show ranking
Hair curler brands5th of 118%Shown above
Heat protectant brands4th of 1011.9%Show ranking
Creator with pink hair and a pink jacket

Is ghd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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