ghd vs Parlux:Which is searched more?
In August 2026, ghd had more branded searches than Parlux among hair dryer brands worldwide. ghd was estimated to have 582K branded searches compared to Parlux’s 14.8K, and held a 6.8% Share of Search versus Parlux’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ghd or Parlux?
Compare the hair dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, Parlux. The figures are in the table below the chart.
View monthly share of search table
| Month | ghd | Parlux |
|---|---|---|
| Oct 2025 | 8.2% | 0.22% |
| Nov 2025 | 9.1% | 0.17% |
| Dec 2025 | 7.5% | 0.16% |
| Jan 2026 | 6.2% | 0.21% |
| Feb 2026 | 7.5% | 0.22% |
| Mar 2026 | 7.7% | 0.22% |
| Apr 2026 | 7% | 0.23% |
| May 2026 | 7% | 0.23% |
| Jun 2026 | 6.9% | 0.19% |
| Jul 2026 | 8.9% | 0.2% |
| Aug 2026 | 6.8% | 0.17% |
| Sep 2026 | — | — |
How has the ghd and Parlux comparison changed over the last 12 months?
3 findings
- ghd was ahead of Parlux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair dryer brands worldwide moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 811K to 582K.
- Across the 11 months ending August 2026, Parlux’s estimated Share of Search among hair dryer brands worldwide moved from 0.22% to 0.17%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for hair dryer brands worldwide in August 2026?
2 changes
In August 2026, ghd lost estimated Share of Search among hair dryer brands worldwide, from 8.9% to 6.8%.
Estimated monthly branded searches for Parlux worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ghd’s and Parlux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.