Brandwave

ghd vs Shark:Which is more popular?

In September 2026, ghd had more branded searches than Shark among hair dryer brands worldwide. ghd had about 450,000 branded searches, while Shark had 167,000. ghd made up 7.1% of all hair dryer brand searches we track, and Shark accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hair dryer brands, Shark appeared in four of the five answers and ghd in two. Shark was mentioned before ghd in two out of three answers.

Among hair dryer brands worldwide in September 2026

Who do people search for more?

ghd, about 3 searches for every 1 for Shark

ghd 450K searchesShark 167K searches

Who does AI mention more?

Shark, mentioned in 4 of 5 answers, ghd in 2

Shark in 4 of 5ghd in 2 of 5

Who does AI recommend more?

Shark, named ahead of ghd in 2 of 3 answers

Shark first in 2ghd first in 1

Follow ghd vs Shark and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Shark was listed before ghd in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. ghd4th
  5. Conair5th
  6. BaByliss–
  7. Parlux–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is ghd or Shark more popular in search?

This chart shows how often people search Google for ghd and Shark by name. Each line represents a brand's share of searches for all eight hair dryer brands we track, month by month, from English-language searches worldwide.

ghd and Shark among hair dryer brands worldwide, by month

Share of searches by month for ghd, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdSharkConairParluxBaBylissPRORemington
Oct 202577.5%9.5%8.5%2.6%1.1%0.62%0.19%0.04%
Nov 202575.4%9.1%10.1%3.7%0.75%0.61%0.27%0.03%
Dec 202574.1%11.1%8.1%4.5%1.1%0.6%0.49%0.04%
Jan 202678.4%9.7%7.1%2.6%1.2%0.63%0.42%0.04%
Feb 202677.3%9.5%8.5%2.6%1.1%0.68%0.19%0.04%
Mar 202675.7%11.3%8.3%2.5%1.1%0.67%0.27%0.04%
Apr 202677%11.4%6.9%2.6%1.1%0.68%0.23%0.05%
May 202676.8%11.4%6.9%2.6%1.4%0.68%0.23%0.05%
Jun 202677.2%11.3%6.9%2.1%1.4%0.62%0.34%0.05%
Jul 202672%13%9.7%2.9%1.3%0.71%0.39%0.05%
Aug 202677%11.5%6.9%2.6%1.1%0.62%0.23%0.05%
Sep 202678.8%9.7%7.1%2.6%0.95%0.58%0.16%0.04%

How has the ghd and Shark comparison changed over the last 12 months?

3 findings
  • ghd was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair dryer brands worldwide moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Shark’s share of searches among hair dryer brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 167K.

How did search popularity change for hair dryer brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ghd’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ghd

1 branded search term

  • ghd

Shark

2 branded search terms

  • hair dryer shark
  • shark hair dryer

How the Brand Demand Index is measured

Other head-to-heads among hair dryer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free