Brandwave

BaByliss vs Shark:Which is more popular?

In September 2026, BaByliss had more branded searches than Shark among hair dryer brands worldwide. BaByliss had about 616,000 branded searches, while Shark had 167,000. BaByliss made up 9.7% of all hair dryer brand searches we track, and Shark accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hair dryer brands, Shark appeared in four of the five answers and BaByliss in none.

Among hair dryer brands worldwide in September 2026

Who do people search for more?

BaByliss, about 4 searches for every 1 for Shark

BaByliss 616K searchesShark 167K searches

Who does AI mention more?

Shark, mentioned in 4 of 5 answers, BaByliss in 0

Shark in 4 of 5BaByliss in 0 of 5

Who does AI recommend more?

Shark, the only one of the two named

Shark first in 3BaByliss never named

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Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. ghd4th
  5. Conair5th
  6. BaByliss–
  7. Parlux–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or Shark more popular in search?

This chart shows how often people search Google for BaByliss and Shark by name. Each line represents a brand's share of searches for all eight hair dryer brands we track, month by month, from English-language searches worldwide.

BaByliss and Shark among hair dryer brands worldwide, by month

Share of searches by month for BaByliss, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdSharkConairParluxBaBylissPRORemington
Oct 202577.5%9.5%8.5%2.6%1.1%0.62%0.19%0.04%
Nov 202575.4%9.1%10.1%3.7%0.75%0.61%0.27%0.03%
Dec 202574.1%11.1%8.1%4.5%1.1%0.6%0.49%0.04%
Jan 202678.4%9.7%7.1%2.6%1.2%0.63%0.42%0.04%
Feb 202677.3%9.5%8.5%2.6%1.1%0.68%0.19%0.04%
Mar 202675.7%11.3%8.3%2.5%1.1%0.67%0.27%0.04%
Apr 202677%11.4%6.9%2.6%1.1%0.68%0.23%0.05%
May 202676.8%11.4%6.9%2.6%1.4%0.68%0.23%0.05%
Jun 202677.2%11.3%6.9%2.1%1.4%0.62%0.34%0.05%
Jul 202672%13%9.7%2.9%1.3%0.71%0.39%0.05%
Aug 202677%11.5%6.9%2.6%1.1%0.62%0.23%0.05%
Sep 202678.8%9.7%7.1%2.6%0.95%0.58%0.16%0.04%

How has the BaByliss and Shark comparison changed over the last 12 months?

3 findings
  • BaByliss was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among hair dryer brands worldwide moved from 9.5% to 9.7%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, Shark’s share of searches among hair dryer brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 167K.

How did search popularity change for hair dryer brands worldwide in September 2026?

1 change

  1. In September 2026, BaByliss lost share of searches among hair dryer brands worldwide, from 11.5% to 9.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BaByliss’ and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

Shark

2 branded search terms

  • hair dryer shark
  • shark hair dryer

How the Brand Demand Index is measured

Other head-to-heads among hair dryer brands

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