How popular isBaByliss in search?
In August 2026, there were an estimated 550K branded searches for BaByliss worldwide which held steady over the last 11 months. BaByliss holds 6.4% estimated Share of Search among hair dryer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hair dryer brands compete with BaByliss?
Share of Search by month for Dyson, ghd, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | BaByliss | Parlux | Remington |
|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 8.2% | 5.6% | 0.22% | 0.13% |
| Nov 2025 | 85.4% | 9.1% | 5.2% | 0.17% | 0.08% |
| Dec 2025 | 86.4% | 7.5% | 5.8% | 0.16% | 0.11% |
| Jan 2026 | 88.3% | 6.2% | 5.2% | 0.21% | 0.12% |
| Feb 2026 | 86.7% | 7.5% | 5.4% | 0.22% | 0.12% |
| Mar 2026 | 85.4% | 7.7% | 6.5% | 0.22% | 0.13% |
| Apr 2026 | 85.6% | 7% | 7% | 0.23% | 0.14% |
| May 2026 | 85.7% | 7% | 7% | 0.23% | 0.14% |
| Jun 2026 | 85.8% | 6.9% | 7% | 0.19% | 0.14% |
| Jul 2026 | 83.2% | 8.9% | 7.6% | 0.2% | 0.15% |
| Aug 2026 | 86.4% | 6.8% | 6.4% | 0.17% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.4% | 7.4M | +22.8% | +3.2 points | |
| 2, held 2nd | 6.8% | 582K | -9.1% | -2 points | |
| 3, held 3rd | 6.4% | 550K | 0% | -1.2 points | |
| 4, held 4th | 0.17% | 14.8K | 0% | 0 points | |
| 5, held 5th | 0.15% | 12.6K | +17.3% | 0 points |
1.
Dyson86.4%
Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +3.2 points.
2.
ghd6.8%
Held 2nd. 582K estimated branded searches, -9.1% vs prior month. Share -2 points.
3.
BaByliss6.4%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Parlux0.17%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.15%
Held 5th. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.
Compare search popularity between BaByliss and its closest rivals
How has branded search demand for BaByliss changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BaByliss worldwide held steady at 550K.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair dryer brands worldwide increased from 5.6% to 6.4%.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair dryer brands worldwide peaked at 7.6% in July 2026 and was lowest at 5.2% in November 2025.
How did search popularity change for hair dryer brands worldwide in August 2026?
4 changes
In August 2026, Dyson gained estimated Share of Search among hair dryer brands worldwide, from 83.2% to 86.4%.
In August 2026, ghd lost estimated Share of Search among hair dryer brands worldwide, from 8.9% to 6.8%.
In August 2026, BaByliss lost estimated Share of Search among hair dryer brands worldwide, from 7.6% to 6.4%.
Estimated monthly branded searches for Parlux worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Where does BaByliss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Curling iron brands | 3rd of 5 | 6.3% | Show ranking |
| Hair straightener brands | 3rd of 5 | 6.3% | Show ranking |
| Hair dryer brands | 3rd of 5 | 6.4% | Shown above |
How is BaByliss measured?
Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- babyliss
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Is BaByliss your brand?
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