How popular isBaByliss in search?
In September 2026, there were an estimated 616K branded searches for BaByliss worldwide which held steady over the last 12 months. BaByliss holds 6.3% estimated Share of Search among hair curler brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hair curler brands compete with BaByliss?
Share of Search by month for Dyson, Shark, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BaByliss |
|---|---|---|---|
| Oct 2025 | 83.6% | 10.4% | 6% |
| Nov 2025 | 82.7% | 11.8% | 5.5% |
| Dec 2025 | 81.1% | 12.8% | 6.1% |
| Jan 2026 | 84.1% | 10.3% | 5.6% |
| Feb 2026 | 84.2% | 9.9% | 5.9% |
| Mar 2026 | 82.4% | 10.6% | 7% |
| Apr 2026 | 82.9% | 9.7% | 7.4% |
| May 2026 | 82.2% | 10.5% | 7.4% |
| Jun 2026 | 83.1% | 9.5% | 7.4% |
| Jul 2026 | 81.1% | 10.7% | 8.2% |
| Aug 2026 | 82.7% | 10.4% | 6.8% |
| Sep 2026 | 83.7% | 10% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 8.1M | +10.4% | +1 points | |
| 2, held 2nd | 10% | 968K | +4.1% | -0.5 points | |
| 3, held 3rd | 6.3% | 616K | +0.98% | -0.5 points |
Compare search popularity between BaByliss and its closest rivals
How has branded search demand for BaByliss changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BaByliss worldwide held steady, from 610K to 616K.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among hair curler brands worldwide peaked at 8.2% in July 2026 and was lowest at 5.5% in November 2025.
How did search popularity change for hair curler brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among hair curler brands worldwide, from 82.7% to 83.7%.
In September 2026, BaByliss lost estimated Share of Search among hair curler brands worldwide, from 6.8% to 6.3%.
Where does BaByliss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hair styling tool brands | 4th of 7 | 5.9% | Show ranking |
| Blow dryer brands | 3rd of 7 | 6.2% | Show ranking |
| Air styler brands | 3rd of 3 | 6.3% | Show ranking |
| Hair curler brands | 3rd of 3 | 6.3% | Shown above |
| Curling iron brands | 3rd of 5 | 6.4% | Show ranking |
| Hair straightener brands | 3rd of 5 | 6.4% | Show ranking |
| Hair dryer brands | 3rd of 5 | 6.5% | Show ranking |
| Curling wand brands | 2nd of 6 | 6.8% | Show ranking |
| Flat iron brands | 2nd of 6 | 6.9% | Show ranking |
| Cordless straightener brands | 2nd of 3 | 7% | Show ranking |
| Hot rollers brands | 1st of 5 | 77% | Show ranking |
How is BaByliss measured?
Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- babyliss
- babyliss hair dryer
- babyliss shaver
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Is BaByliss your brand?
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