Brandwave

How popular isBaByliss in search?

In September 2026, there were an estimated 616K branded searches for BaByliss worldwide which held steady over the last 12 months. BaByliss holds 6.9% estimated Share of Search among flat iron brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson91.6%
  2. BaByliss6.9%
  3. T30.93%
  4. CHI0.35%
  5. Remington0.12%
  6. GHD0.05%
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Which flat iron brands compete with BaByliss?

BaByliss against flat iron brands worldwide, by month

Share of Search by month for Dyson, BaByliss. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissT3CHIRemingtonGHD
Oct 202592.1%6.6%0.76%0.35%0.13%0.05%
Nov 202592.7%6.2%0.72%0.33%0.09%0.03%
Dec 202591.3%6.8%1.4%0.43%0.11%0.03%
Jan 202692.6%6.1%0.85%0.3%0.12%0.04%
Feb 202691.7%6.4%1.4%0.34%0.13%0.06%
Mar 202690.6%7.7%1.2%0.36%0.13%0.06%
Apr 202690.3%8.1%1.1%0.36%0.14%0.06%
May 202690.1%8.1%1.2%0.36%0.14%0.06%
Jun 202690.5%8.1%0.88%0.33%0.14%0.06%
Jul 202689.5%9%0.88%0.37%0.16%0.05%
Aug 202691.1%7.5%0.87%0.33%0.15%0.05%
Sep 202691.6%6.9%0.93%0.35%0.12%0.05%

  1. 1.Dyson

    91.6%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.6 points.

  2. 2.BaByliss

    6.9%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -0.6 points.

  3. 3.T3

    0.93%

    Held 3rd. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  4. 4.CHI

    0.35%

    Held 4th. 31K estimated branded searches, +16.5% vs prior month. Share 0 points.

  5. 5.Remington

    0.12%

    Held 5th. 10.5K estimated branded searches, -14.6% vs prior month. Share 0 points.

  6. 6.GHD

    0.05%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BaByliss and its closest rivals

Every comparison with BaByliss

How has branded search demand for BaByliss changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BaByliss worldwide held steady, from 610K to 616K.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among flat iron brands worldwide peaked at 9% in July 2026 and was lowest at 6.1% in January 2026.

How did search popularity change for flat iron brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among flat iron brands worldwide, from 91.1% to 91.6%.

  2. In September 2026, BaByliss lost estimated Share of Search among flat iron brands worldwide, from 7.5% to 6.9%.

  3. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

  4. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

Where does BaByliss compete?

BaByliss is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands4th of 75.9%Show ranking
Blow dryer brands3rd of 76.2%Show ranking
Air styler brands3rd of 36.3%Show ranking
Hair curler brands3rd of 36.3%Show ranking
Curling iron brands3rd of 56.4%Show ranking
Hair straightener brands3rd of 56.4%Show ranking
Hair dryer brands3rd of 56.5%Show ranking
Curling wand brands2nd of 66.8%Show ranking
Flat iron brands2nd of 66.9%Shown above
Cordless straightener brands2nd of 37%Show ranking
Hot rollers brands1st of 577%Show ranking

How is BaByliss measured?

Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

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How the Brand Demand Index is measured

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