Brandwave

How popular isBaByliss in search?

In September 2026, there were an estimated 616K branded searches for BaByliss worldwide which held steady over the last 12 months. BaByliss holds 88.3% estimated Share of Search among hot rollers brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BaByliss88.3%
  2. Conair8.7%
  3. T32.1%
  4. Remington0.52%
  5. CHI0.34%
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Which hot rollers brands compete with BaByliss?

BaByliss against hot rollers brands worldwide, by month

Share of Search by month for BaByliss, Conair, T3. The figures are in the table below the chart.

View monthly share of search table
MonthBaBylissConairT3RemingtonCHI
Oct 202586.5%10.5%2.1%0.51%0.41%
Nov 202589.6%7.3%2.2%0.53%0.36%
Dec 202587.4%8.7%3.2%0.52%0.28%
Jan 202686.1%10.3%2.5%0.61%0.41%
Feb 202686.1%10.3%2.5%0.61%0.41%
Mar 202688.2%8.7%2.1%0.52%0.42%
Apr 202688.1%8.8%2.2%0.52%0.42%
May 202686.3%10.6%2.1%0.63%0.34%
Jun 202686.8%10.7%1.8%0.42%0.35%
Jul 202688.2%8.8%2.2%0.42%0.35%
Aug 202688.2%8.7%2.1%0.52%0.35%
Sep 202688.3%8.7%2.1%0.52%0.34%

  1. 1.BaByliss

    88.3%

    Held 1st. 616K estimated branded searches, +0.98% vs prior month. Share +0.1 points.

  2. 2.Conair

    8.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.T3

    2.1%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Remington

    0.52%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CHI

    0.34%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BaByliss and its closest rivals

Every comparison with BaByliss

How has branded search demand for BaByliss changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BaByliss worldwide held steady, from 610K to 616K.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among hot rollers brands worldwide increased from 86.5% to 88.3%.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among hot rollers brands worldwide peaked at 89.6% in November 2025 and was lowest at 86.1% in January 2026.

How did search popularity change for hot rollers brands worldwide in September 2026?

  1. BaByliss’ estimated Share of Search among hot rollers brands worldwide has gained ground for 3 months in a row, from 86.8% to 88.3% in September 2026.

  2. Conair’s estimated Share of Search among hot rollers brands worldwide has lost ground for 3 months in a row, from 10.7% to 8.7% in September 2026.

  3. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does BaByliss compete?

BaByliss is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands4th of 75.9%Show ranking
Curling iron brands2nd of 59.8%Show ranking
Hair straightener brands2nd of 59.8%Show ranking
Hair dryer brands2nd of 510.1%Show ranking
Curling wand brands2nd of 610.5%Show ranking
Blow dryer brands2nd of 710.6%Show ranking
Flat iron brands2nd of 610.9%Show ranking
Cordless straightener brands2nd of 311%Show ranking
Air styler brands2nd of 311%Show ranking
Hair curler brands2nd of 311%Show ranking
Hot rollers brands1st of 588.3%Shown above

How is BaByliss measured?

Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

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How the Brand Demand Index is measured

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