BaByliss vs Hot Tools:Which is searched more?
In September 2026, BaByliss had more branded searches than Hot Tools among curling iron brands worldwide. BaByliss had about 616,000 branded searches, while Hot Tools had 14,800. BaByliss made up 9.8% of all curling iron brand searches we track, and Hot Tools accounted for 0.23%. These are worldwide searches for English-language branded terms.
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Is BaByliss or Hot Tools more popular in search?
Compare the hair styling tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for BaByliss, Hot Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | ghd | Cloud Nine | Hot Tools | T3 | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.6% | 8.6% | 2.6% | 0.28% | 0.23% | 0.23% |
| Nov 2025 | 77.5% | 9.4% | 10.4% | 2.1% | 0.28% | 0.23% | 0.18% |
| Dec 2025 | 76.6% | 11.4% | 8.4% | 2.5% | 0.34% | 0.41% | 0.26% |
| Jan 2026 | 79.6% | 9.8% | 7.2% | 2.6% | 0.29% | 0.29% | 0.23% |
| Feb 2026 | 77.9% | 9.6% | 8.6% | 3.1% | 0.28% | 0.28% | 0.22% |
| Mar 2026 | 75.8% | 11.3% | 8.3% | 3.7% | 0.27% | 0.27% | 0.27% |
| Apr 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| May 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| Jun 2026 | 77.8% | 11.4% | 7% | 3.1% | 0.23% | 0.23% | 0.2% |
| Jul 2026 | 72.7% | 13.1% | 9.8% | 3.6% | 0.32% | 0.32% | 0.27% |
| Aug 2026 | 77% | 11.5% | 6.9% | 3.8% | 0.28% | 0.28% | 0.27% |
| Sep 2026 | 79.2% | 9.8% | 7.1% | 3.2% | 0.23% | 0.23% | 0.23% |
How has the BaByliss and Hot Tools comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of Hot Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among curling iron brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, Hot Tools’ share of searches among curling iron brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for curling iron brands worldwide in September 2026?
2 changes
In September 2026, BaByliss lost share of searches among curling iron brands worldwide, from 11.5% to 9.8%.
Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BaByliss’ and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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