Brandwave

How popular isConair?

In September 2026, people searched for Conair by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.95% of all global hair dryer brand searches, placing Conair fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair dryer brands, Conair appeared in four of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Conair is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. DysonShare of searches 78.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BaBylissShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ghdShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. SharkShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ConairShare of searches 0.95%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Conair was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Conair is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. ghd4th
  5. Conair5th
  6. BaByliss–
  7. Parlux–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hair dryer brands compete with Conair?

Conair against hair dryer brands worldwide, by month

Share of searches by month for Dyson, BaByliss, ghd, Shark, Conair. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdSharkConairParluxBaBylissPRORemington
Oct 202577.5%9.5%8.5%2.6%1.1%0.62%0.19%0.04%
Nov 202575.4%9.1%10.1%3.7%0.75%0.61%0.27%0.03%
Dec 202574.1%11.1%8.1%4.5%1.1%0.6%0.49%0.04%
Jan 202678.4%9.7%7.1%2.6%1.2%0.63%0.42%0.04%
Feb 202677.3%9.5%8.5%2.6%1.1%0.68%0.19%0.04%
Mar 202675.7%11.3%8.3%2.5%1.1%0.67%0.27%0.04%
Apr 202677%11.4%6.9%2.6%1.1%0.68%0.23%0.05%
May 202676.8%11.4%6.9%2.6%1.4%0.68%0.23%0.05%
Jun 202677.2%11.3%6.9%2.1%1.4%0.62%0.34%0.05%
Jul 202672%13%9.7%2.9%1.3%0.71%0.39%0.05%
Aug 202677%11.5%6.9%2.6%1.1%0.62%0.23%0.05%
Sep 202678.8%9.7%7.1%2.6%0.95%0.58%0.16%0.04%

  1. 1.Dyson

    78.8%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  2. 2.BaByliss

    9.7%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.8 points.

  3. 3.ghd

    7.1%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Shark

    2.6%

    Held 4th. 167K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Conair

    0.95%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Parlux

    0.58%

    Held 6th. 37K estimated branded searches, +12.5% vs prior month. Share 0 points.

  7. 7.BaBylissPRO

    0.16%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Remington

    0.04%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Conair and its closest rivals

Every comparison with Conair

42 comparisons

How has branded search demand for Conair changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Conair worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Conair’s share of searches among hair dryer brands worldwide held steady, from 1.1% to 0.95%.

How did search popularity change for hair dryer brands worldwide in September 2026?

5 changes

  1. In September 2026, Dyson gained share of searches among hair dryer brands worldwide, from 77% to 78.8%.

  2. In September 2026, BaByliss lost share of searches among hair dryer brands worldwide, from 11.5% to 9.7%.

  3. Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  5. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Conair’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Conair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • conair

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How the Brand Demand Index is measured

Where does Conair compete?

Conair is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair dryer brands5th of 80.95%Shown above
Hair curler brands3rd of 61.1%Show ranking
Clothes steamer brands4th of 76.5%Show ranking
Hair accessories brands3rd of 96.7%Show ranking
Hot rollers brands2nd of 58.7%Show ranking
Hair clips brands3rd of 1010.3%Show ranking
Combs brands2nd of 512.7%Show ranking
Foot spa brands2nd of 428.3%Show ranking
Makeup mirror brands1st of 649.4%Show ranking
Shower cap brands1st of 665.1%Show ranking
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