Brandwave

Conair vs Hot Tools:Which is more popular?

In October 2026, Conair and Hot Tools were level in searches among hair curler brands worldwide, with an estimated 29.1K versus 29.2K branded searches, at 7.4% of the total each. When we asked ChatGPT and Google AI Overviews about hair curler brands, Conair appeared in all five answers and Hot Tools in two. Conair and Hot Tools were each mentioned first in two of the four answers.

Among hair curler brands worldwide in October 2026

Who do people search for more?

Hot Tools and Conair are searched for about as often as each other.

Hot Tools 29.2K searchesConair 29.1K searches

Who does AI mention more?

Conair, mentioned in every answer we collected

Conair in 5 of 5Hot Tools in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Conair first in 2Hot Tools first in 2

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Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Conair appeared in all five answers. Hot Tools was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Conair and Hot Tools were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Bio Ionic3rd
  4. Conair4th
  5. Hot Tools5th
  6. Dyson6th
  7. Shark7th
  8. BaByliss–
  9. ghd–
  10. Remington–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio Ionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hot Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Conair or Hot Tools more popular in search?

This chart shows how often people search Google for Conair and Hot Tools by name. Each line represents a brand's share of searches for all 11 hair curler brands we track, month by month, from English-language searches worldwide.

Conair and Hot Tools among hair curler brands worldwide, by month

Share of searches by month for Hot Tools, Conair. The figures are in the table below the chart.

View monthly share of searches table
MonthBio IonicT3DysonBaBylissghdHot ToolsConairRemingtonBaBylissPROSharkCloud Nine
Nov 202531.2%16.2%11.8%8.5%7.8%7.7%6.2%4.5%2.9%1.4%1.7%
Dec 202525.5%24.3%12%7.8%7%6.6%5.1%4.6%4.2%1.4%1.4%
Jan 202622.7%21.3%12.7%7.5%8%8.3%9.1%5.7%2.2%1.2%1.2%
Feb 202616.4%34.5%10.8%7.4%6.6%7.8%7.1%5.1%2.3%0.93%1.1%
Mar 202620.3%28.1%10.7%8.1%8%7.8%7%6.1%2%0.77%1.1%
Apr 202617.9%26.5%9.7%8.9%7.2%8%10.8%6.7%2.2%0.85%1.2%
May 202618.4%30.4%9.6%8.8%7.1%8%7.8%5.7%2.1%1%1.2%
Jun 202620.8%23.9%10.7%9.3%8.3%7.6%9.4%5.5%2.1%0.98%1.4%
Jul 202625.4%19.7%10.7%9.3%8.6%7.6%7.9%6.7%1.8%0.98%1.4%
Aug 202625.6%19.8%10.9%9%7.7%7.7%7.9%6.8%2.1%1.2%1.4%
Sep 202622.9%21.8%12.1%9.6%7.6%7%8.1%6.2%2.3%1.2%1.3%
Oct 202624.6%23.6%11.7%8%8%7.4%7.4%4.8%2%1.4%1.1%

Hot Tools and Conair sell other things too, so only their searches that name this product count here, like “hot tools hair curler”.

How has branded search for Conair and Hot Tools changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: Conair took it in January 2026, Hot Tools took it in February 2026, Conair took it in April 2026, Hot Tools took it in May 2026, Conair took it in June 2026, Hot Tools took it in October 2026.
  • Across the 12 months ending October 2026, Conair’s share of searches among hair curler brands worldwide moved from 6.2% to 7.4%, and its estimated monthly branded searches held steady at 29.1K.
  • Across the 12 months ending October 2026, Hot Tools’ share of searches among hair curler brands worldwide moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 36.2K to 29.2K.

How did search popularity change for hair curler brands worldwide in October 2026?

2 changes
  1. In October 2026, Conair lost share of searches among hair curler brands worldwide, from 8.1% to 7.4%.

  2. In October 2026, Hot Tools rose from 7th to 6th among hair curler brands worldwide.

How are Conair’s and Hot Tools’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Conair’s and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Conair

3 branded search terms

  • conair curling iron
  • conair curling wand
  • conair hair curler

Hot Tools

3 branded search terms

  • hot tools curling iron
  • hot tools curling wand
  • hot tools hair curler

How the Brand Demand Index is measured

Other head-to-heads among hair curler brands

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