Conair vs Hot Tools:Which is more popular?
In October 2026, Conair and Hot Tools were level in searches among hair curler brands worldwide, with an estimated 29.1K versus 29.2K branded searches, at 7.4% of the total each. When we asked ChatGPT and Google AI Overviews about hair curler brands, Conair appeared in all five answers and Hot Tools in two. Conair and Hot Tools were each mentioned first in two of the four answers.
Who do people search for more?
Hot Tools and Conair are searched for about as often as each other.
Who does AI mention more?
Conair, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hair curler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Conair appeared in all five answers. Hot Tools was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Conair and Hot Tools were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio Ionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hot Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ghd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair curler brands
5 answers
Asked ChatGPT
“Which hair curler brand should I buy?”
Asked ChatGPT
“What are the best hair curler brands?”
Asked ChatGPT
“What's the best hair curler brand for easy curls?”
Searched Google, AI Overview
“best hair curler”
Searched Google, AI Overview
“automatic hair curler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Conair or Hot Tools more popular in search?
This chart shows how often people search Google for Conair and Hot Tools by name. Each line represents a brand's share of searches for all 11 hair curler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hot Tools, Conair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bio Ionic | T3 | Dyson | BaByliss | ghd | Hot Tools | Conair | Remington | BaBylissPRO | Shark | Cloud Nine |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.2% | 16.2% | 11.8% | 8.5% | 7.8% | 7.7% | 6.2% | 4.5% | 2.9% | 1.4% | 1.7% |
| Dec 2025 | 25.5% | 24.3% | 12% | 7.8% | 7% | 6.6% | 5.1% | 4.6% | 4.2% | 1.4% | 1.4% |
| Jan 2026 | 22.7% | 21.3% | 12.7% | 7.5% | 8% | 8.3% | 9.1% | 5.7% | 2.2% | 1.2% | 1.2% |
| Feb 2026 | 16.4% | 34.5% | 10.8% | 7.4% | 6.6% | 7.8% | 7.1% | 5.1% | 2.3% | 0.93% | 1.1% |
| Mar 2026 | 20.3% | 28.1% | 10.7% | 8.1% | 8% | 7.8% | 7% | 6.1% | 2% | 0.77% | 1.1% |
| Apr 2026 | 17.9% | 26.5% | 9.7% | 8.9% | 7.2% | 8% | 10.8% | 6.7% | 2.2% | 0.85% | 1.2% |
| May 2026 | 18.4% | 30.4% | 9.6% | 8.8% | 7.1% | 8% | 7.8% | 5.7% | 2.1% | 1% | 1.2% |
| Jun 2026 | 20.8% | 23.9% | 10.7% | 9.3% | 8.3% | 7.6% | 9.4% | 5.5% | 2.1% | 0.98% | 1.4% |
| Jul 2026 | 25.4% | 19.7% | 10.7% | 9.3% | 8.6% | 7.6% | 7.9% | 6.7% | 1.8% | 0.98% | 1.4% |
| Aug 2026 | 25.6% | 19.8% | 10.9% | 9% | 7.7% | 7.7% | 7.9% | 6.8% | 2.1% | 1.2% | 1.4% |
| Sep 2026 | 22.9% | 21.8% | 12.1% | 9.6% | 7.6% | 7% | 8.1% | 6.2% | 2.3% | 1.2% | 1.3% |
| Oct 2026 | 24.6% | 23.6% | 11.7% | 8% | 8% | 7.4% | 7.4% | 4.8% | 2% | 1.4% | 1.1% |
Hot Tools and Conair sell other things too, so only their searches that name this product count here, like “hot tools hair curler”.
How has branded search for Conair and Hot Tools changed worldwide over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending October 2026: Conair took it in January 2026, Hot Tools took it in February 2026, Conair took it in April 2026, Hot Tools took it in May 2026, Conair took it in June 2026, Hot Tools took it in October 2026.
- Across the 12 months ending October 2026, Conair’s share of searches among hair curler brands worldwide moved from 6.2% to 7.4%, and its estimated monthly branded searches held steady at 29.1K.
- Across the 12 months ending October 2026, Hot Tools’ share of searches among hair curler brands worldwide moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 36.2K to 29.2K.
How did search popularity change for hair curler brands worldwide in October 2026?
2 changes

In October 2026, Conair lost share of searches among hair curler brands worldwide, from 8.1% to 7.4%.

In October 2026, Hot Tools rose from 7th to 6th among hair curler brands worldwide.
How are Conair’s and Hot Tools’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Conair’s and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair curler brands

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