BaByliss vs T3:Which is more popular?
In September 2026, BaByliss had more branded searches than T3 among hair curler brands worldwide. BaByliss had about 616,000 branded searches, while T3 had 14,800. BaByliss made up 10.8% of all hair curler brand searches we track, and T3 accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about hair curler brands, T3 appeared in three of the five answers and BaByliss in none.
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Top hair curler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, T3 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BaByliss did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair curler brands
5 answers
Asked ChatGPT
“Which hair curler brand should I buy?”
Asked ChatGPT
“What are the best hair curler brands?”
Asked ChatGPT
“What's the best hair curler brand for easy curls?”
Searched Google, AI Overview
“best hair curler”
Searched Google, AI Overview
“automatic hair curler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaByliss or T3 more popular in search?
This chart shows how often people search Google for BaByliss and T3 by name. Each line represents a brand's share of searches for all six hair curler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BaByliss, T3. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | Conair | T3 | BaBylissPRO | Shark |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 10.7% | 1.3% | 0.26% | 0.33% | 0.03% |
| Nov 2025 | 87.9% | 10.6% | 0.87% | 0.26% | 0.27% | 0.04% |
| Dec 2025 | 85% | 12.7% | 1.3% | 0.46% | 0.57% | 0.05% |
| Jan 2026 | 87.4% | 10.8% | 1.3% | 0.32% | 0.18% | 0.03% |
| Feb 2026 | 87.4% | 10.8% | 1.3% | 0.32% | 0.22% | 0.03% |
| Mar 2026 | 85.5% | 12.8% | 1.3% | 0.31% | 0.18% | 0.03% |
| Apr 2026 | 85.6% | 12.6% | 1.3% | 0.31% | 0.18% | 0.03% |
| May 2026 | 85.3% | 12.6% | 1.5% | 0.31% | 0.22% | 0.03% |
| Jun 2026 | 85.4% | 12.5% | 1.5% | 0.25% | 0.22% | 0.03% |
| Jul 2026 | 82.9% | 15% | 1.5% | 0.37% | 0.26% | 0.03% |
| Aug 2026 | 85.4% | 12.7% | 1.3% | 0.31% | 0.26% | 0.03% |
| Sep 2026 | 87.6% | 10.8% | 1.1% | 0.26% | 0.22% | 0.03% |
How has the BaByliss and T3 comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of T3 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among hair curler brands worldwide moved from 10.7% to 10.8%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, T3’s share of searches among hair curler brands worldwide held steady at 0.26%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for hair curler brands worldwide in September 2026?
1 change
In September 2026, BaByliss lost share of searches among hair curler brands worldwide, from 12.7% to 10.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BaByliss’ and T3’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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