Brandwave

How popular isBaBylissPRO?

In September 2026, people searched for BaBylissPRO by name about 293,000 times worldwide, about the same as the previous year. These searches made up 0.22% of all global hair curler brand searches, placing BaBylissPRO fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about hair curler brands, BaBylissPRO appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

BaBylissPRO is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 87.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BaBylissShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ConairShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. T3Share of searches 0.26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. BaBylissPROShare of searches 0.22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaBylissPRO is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Conair3rd
  4. Dyson4th
  5. Shark5th
  6. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hair curler brands compete with BaBylissPRO?

BaBylissPRO against hair curler brands worldwide, by month

Share of searches by month for Dyson, BaByliss, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissConairT3BaBylissPROShark
Oct 202587.4%10.7%1.3%0.26%0.33%0.03%
Nov 202587.9%10.6%0.87%0.26%0.27%0.04%
Dec 202585%12.7%1.3%0.46%0.57%0.05%
Jan 202687.4%10.8%1.3%0.32%0.18%0.03%
Feb 202687.4%10.8%1.3%0.32%0.22%0.03%
Mar 202685.5%12.8%1.3%0.31%0.18%0.03%
Apr 202685.6%12.6%1.3%0.31%0.18%0.03%
May 202685.3%12.6%1.5%0.31%0.22%0.03%
Jun 202685.4%12.5%1.5%0.25%0.22%0.03%
Jul 202682.9%15%1.5%0.37%0.26%0.03%
Aug 202685.4%12.7%1.3%0.31%0.26%0.03%
Sep 202687.6%10.8%1.1%0.26%0.22%0.03%

  1. 1.Dyson

    87.6%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  2. 2.BaByliss

    10.8%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.9 points.

  3. 3.Conair

    1.1%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.T3

    0.26%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.BaBylissPRO

    0.22%

    Held 5th. 12.8K estimated branded searches, +1% vs prior month. Share 0 points.

  6. 6.Shark

    0.03%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between BaBylissPRO and its closest rivals

Every comparison with BaBylissPRO

17 comparisons

How has branded search demand for BaBylissPRO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BaBylissPRO worldwide held steady, from 307K to 293K.
  • Across the 12 months ending September 2026, BaBylissPRO fell from 4th to 5th among hair curler brands worldwide.

How did search popularity change for hair curler brands worldwide in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among hair curler brands worldwide, from 85.4% to 87.6%.

  2. In September 2026, BaByliss lost share of searches among hair curler brands worldwide, from 12.7% to 10.8%.

  3. Estimated monthly branded searches for BaBylissPRO worldwide fell 31.9% over 12 measured months, from 18.8K to 12.8K in September 2026.

  4. Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are BaBylissPRO’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babyliss pro clippers
  • babylisspro
  • babylisspro curling iron
  • babylisspro curling wand
  • babylisspro flat iron
  • babylisspro hair dryer
  • babylisspro straightener

Do you work for BaBylissPRO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BaBylissPRO compete?

BaBylissPRO is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands6th of 80.36%Show ranking
Hair dryer brands7th of 80.16%Show ranking
Hair straightener brands6th of 70.23%Show ranking
Hair curler brands5th of 60.22%Shown above
Blow dryer brands4th of 60.18%Show ranking
Hair clipper brands1st of 945.4%Show ranking
Creator with pink hair and a pink jacket

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