BaBylissPRO vs Hot Tools:Which is more popular?
In October 2026, Hot Tools had more branded searches than BaBylissPRO among hair curler brands worldwide. Hot Tools had about 29,200 branded searches, while BaBylissPRO had 7,800. Hot Tools made up 7.4% of all hair curler brand searches we track, and BaBylissPRO accounted for 2%. When we asked ChatGPT and Google AI Overviews about hair curler brands, BaBylissPRO appeared in four of the five answers and Hot Tools in two. BaBylissPRO was mentioned before Hot Tools in three out of four answers.
Who do people search for more?
Hot Tools, about 4 searches for every 1 for BaBylissPRO
Who does AI mention more?
BaBylissPRO, mentioned in 4 of 5 answers, Hot Tools in 2
Who does AI recommend more?
BaBylissPRO, named ahead of Hot Tools in 3 of 4 answers
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Top hair curler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hot Tools was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BaBylissPRO was listed before Hot Tools in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio Ionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hot Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ghd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair curler brands
5 answers
Asked ChatGPT
“Which hair curler brand should I buy?”
Asked ChatGPT
“What are the best hair curler brands?”
Asked ChatGPT
“What's the best hair curler brand for easy curls?”
Searched Google, AI Overview
“best hair curler”
Searched Google, AI Overview
“automatic hair curler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaBylissPRO or Hot Tools more popular in search?
This chart shows how often people search Google for BaBylissPRO and Hot Tools by name. Each line represents a brand's share of searches for all 11 hair curler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hot Tools, BaBylissPRO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bio Ionic | T3 | Dyson | BaByliss | ghd | Hot Tools | Conair | Remington | BaBylissPRO | Shark | Cloud Nine |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.2% | 16.2% | 11.8% | 8.5% | 7.8% | 7.7% | 6.2% | 4.5% | 2.9% | 1.4% | 1.7% |
| Dec 2025 | 25.5% | 24.3% | 12% | 7.8% | 7% | 6.6% | 5.1% | 4.6% | 4.2% | 1.4% | 1.4% |
| Jan 2026 | 22.7% | 21.3% | 12.7% | 7.5% | 8% | 8.3% | 9.1% | 5.7% | 2.2% | 1.2% | 1.2% |
| Feb 2026 | 16.4% | 34.5% | 10.8% | 7.4% | 6.6% | 7.8% | 7.1% | 5.1% | 2.3% | 0.93% | 1.1% |
| Mar 2026 | 20.3% | 28.1% | 10.7% | 8.1% | 8% | 7.8% | 7% | 6.1% | 2% | 0.77% | 1.1% |
| Apr 2026 | 17.9% | 26.5% | 9.7% | 8.9% | 7.2% | 8% | 10.8% | 6.7% | 2.2% | 0.85% | 1.2% |
| May 2026 | 18.4% | 30.4% | 9.6% | 8.8% | 7.1% | 8% | 7.8% | 5.7% | 2.1% | 1% | 1.2% |
| Jun 2026 | 20.8% | 23.9% | 10.7% | 9.3% | 8.3% | 7.6% | 9.4% | 5.5% | 2.1% | 0.98% | 1.4% |
| Jul 2026 | 25.4% | 19.7% | 10.7% | 9.3% | 8.6% | 7.6% | 7.9% | 6.7% | 1.8% | 0.98% | 1.4% |
| Aug 2026 | 25.6% | 19.8% | 10.9% | 9% | 7.7% | 7.7% | 7.9% | 6.8% | 2.1% | 1.2% | 1.4% |
| Sep 2026 | 22.9% | 21.8% | 12.1% | 9.6% | 7.6% | 7% | 8.1% | 6.2% | 2.3% | 1.2% | 1.3% |
| Oct 2026 | 24.6% | 23.6% | 11.7% | 8% | 8% | 7.4% | 7.4% | 4.8% | 2% | 1.4% | 1.1% |
Hot Tools and BaBylissPRO sell other things too, so only their searches that name this product count here, like “hot tools hair curler”.
How has branded search for BaBylissPRO and Hot Tools changed worldwide over the last 12 months?
3 findings
- Hot Tools was ahead of BaBylissPRO in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BaBylissPRO’s share of searches among hair curler brands worldwide moved from 2.9% to 2%, and its estimated monthly branded searches moved from 13.5K to 7.8K.
- Across the 12 months ending October 2026, Hot Tools’ share of searches among hair curler brands worldwide moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 36.2K to 29.2K.
How did search popularity change for hair curler brands worldwide in October 2026?
2 changes
In October 2026, Hot Tools rose from 7th to 6th among hair curler brands worldwide.
Estimated monthly branded searches for BaBylissPRO worldwide fell 42.1% over 12 measured months, from 13.5K to 7.8K in October 2026.
How are BaBylissPRO’s and Hot Tools’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using BaBylissPRO’s and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BaBylissPRO
3 branded search terms
- babylisspro curling iron
- babylisspro curling wand
- babylisspro hair curler
Hot Tools
3 branded search terms
- hot tools curling iron
- hot tools curling wand
- hot tools hair curler
Other head-to-heads among hair curler brands
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