Brandwave

Bio Ionic vs Dyson:Which is more popular?

In October 2026, Bio Ionic had more branded searches than Dyson among hair curler brands worldwide. Bio Ionic had about 96,800 branded searches, while Dyson had 45,900. Bio Ionic made up 24.6% of all hair curler brand searches we track, and Dyson accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about hair curler brands, Bio Ionic and Dyson each appeared in two of the five answers. Bio Ionic and Dyson were each mentioned first in one of the two answers that named either.

Among hair curler brands worldwide in October 2026

Who do people search for more?

Bio Ionic, about 2 searches for every 1 for Dyson

Bio Ionic 96.8K searchesDyson 45.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bio Ionic in 2 of 5Dyson in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bio Ionic first in 1Dyson first in 1

Follow Bio Ionic vs Dyson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bio Ionic and Dyson were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bio Ionic and Dyson were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Bio Ionic3rd
  4. Conair4th
  5. Hot Tools5th
  6. Dyson6th
  7. Shark7th
  8. BaByliss–
  9. ghd–
  10. Remington–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio Ionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hot Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bio Ionic or Dyson more popular in search?

This chart shows how often people search Google for Bio Ionic and Dyson by name. Each line represents a brand's share of searches for all 11 hair curler brands we track, month by month, from English-language searches worldwide.

Bio Ionic and Dyson among hair curler brands worldwide, by month

Share of searches by month for Bio Ionic, Dyson. The figures are in the table below the chart.

View monthly share of searches table
MonthBio IonicT3DysonBaBylissghdHot ToolsConairRemingtonBaBylissPROSharkCloud Nine
Nov 202531.2%16.2%11.8%8.5%7.8%7.7%6.2%4.5%2.9%1.4%1.7%
Dec 202525.5%24.3%12%7.8%7%6.6%5.1%4.6%4.2%1.4%1.4%
Jan 202622.7%21.3%12.7%7.5%8%8.3%9.1%5.7%2.2%1.2%1.2%
Feb 202616.4%34.5%10.8%7.4%6.6%7.8%7.1%5.1%2.3%0.93%1.1%
Mar 202620.3%28.1%10.7%8.1%8%7.8%7%6.1%2%0.77%1.1%
Apr 202617.9%26.5%9.7%8.9%7.2%8%10.8%6.7%2.2%0.85%1.2%
May 202618.4%30.4%9.6%8.8%7.1%8%7.8%5.7%2.1%1%1.2%
Jun 202620.8%23.9%10.7%9.3%8.3%7.6%9.4%5.5%2.1%0.98%1.4%
Jul 202625.4%19.7%10.7%9.3%8.6%7.6%7.9%6.7%1.8%0.98%1.4%
Aug 202625.6%19.8%10.9%9%7.7%7.7%7.9%6.8%2.1%1.2%1.4%
Sep 202622.9%21.8%12.1%9.6%7.6%7%8.1%6.2%2.3%1.2%1.3%
Oct 202624.6%23.6%11.7%8%8%7.4%7.4%4.8%2%1.4%1.1%

Bio Ionic and Dyson sell other things too, so only their searches that name this product count here, like “bio ionic hair curler”.

How has branded search for Bio Ionic and Dyson changed worldwide over the last 12 months?

3 findings
  • Bio Ionic was ahead of Dyson in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Bio Ionic’s share of searches among hair curler brands worldwide moved from 31.2% to 24.6%, and its estimated monthly branded searches moved from 147K to 96.8K.
  • Across the 12 months ending October 2026, Dyson’s share of searches among hair curler brands worldwide moved from 11.8% to 11.7%, and its estimated monthly branded searches moved from 55.5K to 45.9K.

How did search popularity change for hair curler brands worldwide in October 2026?

2 changes
  1. In October 2026, Bio Ionic gained share of searches among hair curler brands worldwide, from 22.9% to 24.6%.

  2. Estimated monthly branded searches for Dyson worldwide fell 17.3% over 12 measured months, from 55.5K to 45.9K in October 2026.

How are Bio Ionic’s and Dyson’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bio Ionic’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bio Ionic

3 branded search terms

  • bio ionic curling iron
  • bio ionic curling wand
  • bio ionic hair curler

Dyson

3 branded search terms

  • dyson curling iron
  • dyson curling wand
  • dyson hair curler

How the Brand Demand Index is measured

Other head-to-heads among hair curler brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.