Brandwave

BaBylissPRO vs StyleCraft:Which is more popular by branded search?

In August 2026, BaBylissPRO had more branded searches than StyleCraft among hair clipper brands worldwide. BaBylissPRO was estimated to have 258K branded searches compared to StyleCraft’s 14.8K, and held a 52% Share of Search versus StyleCraft’s 3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among hair clipper brands worldwide in August 2026Which is more popular in search, BaBylissPRO or StyleCraft?
BaBylissPRO52%258K searches
vs
StyleCraft3%14.8K searches

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Which is more popular in search, BaBylissPRO or StyleCraft?

Compare brands that offer hair clippers for home and professional use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BaBylissPRO and StyleCraft among hair clipper brands worldwide, by month

Share of Search by month for BaBylissPRO, StyleCraft. The figures are in the table below the chart.

View monthly share of search table
MonthBaBylissPROWahlAndisJRLStyleCraft
Oct 202546.3%24.9%18.6%7.5%2.7%
Nov 202550%24.3%16%6.8%2.9%
Dec 202553.3%22.8%15.4%5.9%2.5%
Jan 202647%27.1%14.8%7.7%3.3%
Feb 202649.2%26%13.8%8.1%2.8%
Mar 202648.9%24.8%14.7%8.1%3.5%
Apr 202651.5%24.2%14.3%7%3%
May 202651.5%24.7%13.9%7%3%
Jun 202648%27.7%13.9%7.7%2.7%
Jul 202652.4%24.7%12.8%7.1%3%
Aug 202652%25.5%12.6%7%3%
Sep 2026—————

How has the BaBylissPRO and StyleCraft comparison changed over the last 12 months?

  • BaBylissPRO was ahead of StyleCraft in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BaBylissPRO’s estimated Share of Search among hair clipper brands worldwide moved from 46.3% to 52%, and its estimated monthly branded searches held steady at 258K.
  • Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among hair clipper brands worldwide moved from 2.7% to 3%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for hair clipper brands worldwide in August 2026?

Neither BaBylissPRO nor StyleCraft moved beyond provider rounding among hair clipper brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BaBylissPRO’s and StyleCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

3 branded search terms

  • babyliss pro clippers
  • babylisspro
  • babylisspro com

StyleCraft

2 branded search terms

  • stylecraft clippers
  • stylecraftus com

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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