Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 228,000 times worldwide, a 10.6% increase from the previous year. These searches made up 1.2% of all global hair clipper brand searches, placing Braun seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about hair clipper brands, Braun did not appear in any of the answers.

Search and AI answers in September 2026

Braun is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. BaBylissPROShare of searches 45.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. WahlShare of searches 22.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AndisShare of searches 11%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Philips NorelcoShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BraunShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Andis2nd
  3. BaBylissPRO3rd
  4. Philips Norelco4th
  5. Panasonic5th
  6. JRL6th
  7. StyleCraft7th
  8. Remington8th
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Andis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Norelco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hair clipper brands compete with Braun?

Braun against hair clipper brands worldwide, by month

Share of searches by month for BaBylissPRO, Wahl, Andis, Philips Norelco, JRL, StyleCraft, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthBaBylissPROWahlAndisPhilips NorelcoJRLStyleCraftBraunPanasonicRemington
Oct 202540.9%21.9%16.4%9.6%6.5%2.3%1.6%0.38%0.38%
Nov 202543.7%21.1%14%10.3%5.8%2.5%1.7%0.4%0.4%
Dec 202546.5%19.9%13.4%10.9%5%2.2%1.5%0.29%0.35%
Jan 202641.5%23.8%13%9.7%6.7%2.9%1.6%0.39%0.39%
Feb 202643.4%22.9%12.1%10.3%7%2.5%1.1%0.41%0.32%
Mar 202643.2%21.8%12.9%10.2%7%3.1%0.91%0.41%0.41%
Apr 202645.3%21.2%12.5%10.7%6%2.6%0.78%0.42%0.42%
May 202645.4%21.7%12.2%10.6%6%2.6%0.63%0.42%0.42%
Jun 202641.7%23.9%12%11.7%6.6%2.3%0.85%0.46%0.46%
Jul 202645.8%21.5%11.1%10.8%6.1%2.6%1.2%0.43%0.43%
Aug 202644.5%21.7%10.7%12.8%5.9%2.6%1.1%0.41%0.41%
Sep 202645.4%22.3%11%10.7%6%2.6%1.2%0.43%0.43%

  1. 1.BaBylissPRO

    45.4%

    Held 1st. 256K estimated branded searches, -0.85% vs prior month. Share +0.9 points.

  2. 2.Wahl

    22.3%

    Held 2nd. 126K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Andis

    11%

    Moved from 4th to 3rd. 61.8K estimated branded searches, -0.48% vs prior month. Share +0.3 points.

  4. 4.Philips Norelco

    10.7%

    Moved from 3rd to 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.JRL

    6%

    Held 5th. 34K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.StyleCraft

    2.6%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Braun

    1.2%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Panasonic

    0.43%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Remington

    0.43%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

40 comparisons

How has branded search demand for Braun changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun worldwide rose from 206K to 228K.
  • Across the 12 months ending September 2026, Braun’s share of searches among hair clipper brands worldwide peaked at 1.7% in November 2025 and was lowest at 0.63% in May 2026.

How did search popularity change for hair clipper brands worldwide in September 2026?

6 changes

  1. In September 2026, BaBylissPRO gained share of searches among hair clipper brands worldwide, from 44.5% to 45.4%.

  2. In September 2026, Wahl gained share of searches among hair clipper brands worldwide, from 21.7% to 22.3%.

  3. In September 2026, Philips Norelco lost share of searches among hair clipper brands worldwide, from 12.8% to 10.7%.

  4. In September 2026, Andis rose from 4th to 3rd among hair clipper brands worldwide.

  5. Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for JRL worldwide fell 17.8% over 12 measured months, from 41.3K to 34K in September 2026.

How are Braun’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • braun coffee
  • braun ear thermometer
  • braun electric shaver
  • braun epilator
  • braun hand blender
  • braun hand mixer
  • braun ipl
  • braun shaver
  • braun silk expert
  • braun stick blender
  • braun thermometer
  • shaver braun

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, DayQuil, Fairy, Gillette, Gillette Venus, Head & Shoulders, NyQuil, Old Spice, Oral-B, Pampers, Pantene, Secret and Tide, owned by the same company, worldwide.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands9th of 100.02%Show ranking
Stick blender brands7th of 70.37%Show ranking
Hand mixer brands6th of 60.05%Show ranking
Hand blender brands5th of 70.59%Show ranking
Body trimmer brands5th of 60.33%Show ranking
Shaver and razor brands5th of 70.39%Show ranking
Thermometer brands4th of 52.2%Show ranking
Epilator brands4th of 50.57%Show ranking
Electric shaver brands4th of 53.9%Show ranking
Hair removal brands5th of 814.9%Show ranking
Hair clipper brands7th of 91.2%Shown above
Ear thermometer brands3rd of 33.4%Show ranking
Beard trimmer brands2nd of 423.6%Show ranking
Creator with pink hair and a pink jacket

Is Braun your brand?

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