Brandwave

How popular isBraun in search?

In September 2026, there were an estimated 112K branded searches for Braun worldwide which is down 8.7% over the last 12 months. Braun holds 0.03% estimated Share of Search among coffee maker brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso66.9%
  2. Smeg18.2%
  3. Jura6%
  4. Breville3.3%
  5. Cuisinart3.3%
  6. Oxo2.2%
  7. Braun0.03%
  8. Miele0.02%
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Which coffee maker brands compete with Braun?

Braun against coffee maker brands worldwide, by month

Share of Search by month for Nespresso, Smeg, Jura, Breville, Cuisinart, Oxo, Braun. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoSmegJuraBrevilleCuisinartOxoBraunMiele
Oct 202566.5%18.1%6%2.7%4%2.7%0.01%0.02%
Nov 202570.2%15.6%4.2%3.5%4.2%2.3%0.01%0.02%
Dec 202566.3%17.7%4.9%4%4.9%2.2%0.02%0.02%
Jan 202662.5%20.4%6.9%3.1%4.6%2.5%0.02%0.02%
Feb 202667.5%18.1%6.1%2.7%3.3%2.2%0.02%0.02%
Mar 202667.1%18%6%2.7%4%2.2%0.02%0.02%
Apr 202669.6%15.5%6.3%2.8%3.4%2.3%0.03%0.02%
May 202669.1%15.4%6.2%2.8%4.1%2.3%0.03%0.02%
Jun 202671.5%13.3%6.4%2.9%3.5%2.4%0.03%0.02%
Jul 202663.7%17.4%8.6%3.1%4.7%2.6%0.03%0.02%
Aug 202668%15.5%7.5%2.7%4.1%2.2%0.03%0.02%
Sep 202666.9%18.2%6%3.3%3.3%2.2%0.03%0.02%

  1. 1.Nespresso

    66.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Smeg

    18.2%

    Held 2nd. 914K estimated branded searches, +19.6% vs prior month. Share +2.8 points.

  3. 3.Jura

    6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Breville

    3.3%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Cuisinart

    3.3%

    Moved from 4th to 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  6. 6.Oxo

    2.2%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Braun

    0.03%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Miele

    0.02%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Braun and its closest rivals

Every comparison with Braun

How has branded search demand for Braun changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun worldwide fell from 122K to 112K.
  • Across the 12 months ending September 2026, Braun rose from 8th to 7th among coffee maker brands worldwide.

How did search popularity change for coffee maker brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 4th among coffee maker brands worldwide, with 3.3% estimated Share of Search.

  2. In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 15.5% to 18.2%.

  3. In September 2026, Jura lost estimated Share of Search among coffee maker brands worldwide, from 7.5% to 6%.

  4. In September 2026, Nespresso lost estimated Share of Search among coffee maker brands worldwide, from 68% to 66.9%.

  5. In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.3%.

  6. Estimated monthly branded searches for Braun worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.

Where does Braun compete?

Braun is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands7th of 80.03%Shown above
Stick blender brands6th of 60.4%Show ranking
Hand mixer brands5th of 50.05%Show ranking
Hand blender brands5th of 70.59%Show ranking
Body trimmer brands4th of 50.34%Show ranking
Shaver and razor brands5th of 70.39%Show ranking
Thermometer brands4th of 42.2%Show ranking
Epilator brands4th of 50.61%Show ranking
Beard trimmer brands3rd of 50.61%Show ranking
Electric shaver brands4th of 53.9%Show ranking
Hair clipper brands5th of 82.1%Show ranking
Ear thermometer brands3rd of 33.4%Show ranking

How is Braun measured?

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • braun coffee
  • braun ear thermometer
  • braun electric shaver
  • braun hand blender
  • braun hand mixer
  • braun shaver
  • braun stick blender
  • braun thermometer
  • shaver braun

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

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