Hand mixer brands:Which are searched most?
In September 2026, KitchenAid was the most searched among hand mixer brands worldwide, with an estimated 1.3M branded searches and 35.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
KitchenAid35.7%Smeg32.5%
Breville24.6%
Cuisinart6%
Braun1.2%
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Share of SearchLeaderboard
Compare the hand mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Smeg, Breville, Cuisinart. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Breville | Cuisinart | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 28.7% | 19.8% | 6.2% | 1.1% |
| Nov 2025 | 47.8% | 22.3% | 21.9% | 7% | 1% |
| Dec 2025 | 48.2% | 21.9% | 21.6% | 7.2% | 1% |
| Jan 2026 | 38.6% | 29.7% | 22.5% | 8.2% | 0.96% |
| Feb 2026 | 40.4% | 31% | 21.1% | 6.5% | 0.98% |
| Mar 2026 | 40.6% | 30.1% | 20.6% | 7.8% | 0.92% |
| Apr 2026 | 42.6% | 28% | 22.2% | 6.2% | 0.96% |
| May 2026 | 39.1% | 29.2% | 23.2% | 7.4% | 0.98% |
| Jun 2026 | 38.5% | 27.9% | 25.6% | 6.9% | 1.1% |
| Jul 2026 | 36.6% | 29.6% | 25.3% | 7.3% | 1.2% |
| Aug 2026 | 36% | 30.5% | 24.9% | 7.5% | 1.2% |
| Sep 2026 | 35.7% | 32.5% | 24.6% | 6% | 1.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 1.3M | +4.5% | -0.2 points | |
| 2, held 2nd | 32.5% | 1.2M | +12.1% | +2 points | |
| 3, held 3rd | 24.6% | 879K | +4.1% | -0.2 points | |
| 4, held 4th | 6% | 213K | -16% | -1.5 points | |
| 5, held 5th | 1.2% | 41.8K | 0% | -0.1 points |
35.7%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.
2.
32.5%
Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2 points.
3.
24.6%
Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.
6%
Held 4th. 213K estimated branded searches, -16% vs prior month. Share -1.5 points.
5.
1.2%
Held 5th. 41.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Compare any of these brands
Which brand is most popular in search among hand mixer brands worldwide?
5 brands
In September 2026, KitchenAid was the most searched among hand mixer brands worldwide, with an estimated 1.3M branded searches and 35.7% estimated Share of Search within this set. Smeg is in 2nd place, 3.3 percentage points behind at 32.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| KitchenAid | 44.2% → 35.7% | 48.2%Dec 2025 | 35.7%Sep 2026 | 1st |
| Smeg | 28.7% → 32.5% | 32.5%Sep 2026 | 21.9%Dec 2025 | 2nd |
| Breville | 19.8% → 24.6% | 25.6%Jun 2026 | 19.8%Oct 2025 | 3rd |
| Cuisinart | 6.2% → 6% | 8.2%Jan 2026 | 6%Sep 2026 | 4th |
| Braun | 1.1% → 1.2% | 1.2%Aug 2026 | 0.92%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand mixer brands worldwide decreased from 44.2% to 35.7%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among hand mixer brands worldwide increased from 28.7% to 32.5%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among hand mixer brands worldwide increased from 19.8% to 24.6%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand mixer brands worldwide peaked at 48.2% in December 2025 and was lowest at 35.7% in September 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among hand mixer brands worldwide peaked at 32.5% in September 2026 and was lowest at 21.9% in December 2025.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among hand mixer brands worldwide peaked at 25.6% in June 2026 and was lowest at 19.8% in October 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among hand mixer brands worldwide peaked at 8.2% in January 2026 and was lowest at 6% in September 2026.
- Across the 12 months ending September 2026, Cuisinart and Braun held steady: their estimated Share of Search among hand mixer brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hand mixer brands worldwide in September 2026?
4 changes
In September 2026, Smeg gained estimated Share of Search among hand mixer brands worldwide, from 30.5% to 32.5%.
In September 2026, Cuisinart lost estimated Share of Search among hand mixer brands worldwide, from 7.5% to 6%.
KitchenAid’s estimated Share of Search among hand mixer brands worldwide has lost ground for 3 months in a row, from 38.5% to 35.7% in September 2026.
Breville’s estimated Share of Search among hand mixer brands worldwide has lost ground for 3 months in a row, from 25.6% to 24.6% in September 2026.
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