Brandwave

How popular isHamilton Beach?

In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 2.7% of all global hand mixer brand searches, placing Hamilton Beach fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about hand mixer brands, Hamilton Beach appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Hamilton Beach is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. KitchenAidShare of searches 45.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SmegShare of searches 37.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CuisinartShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. BrevilleShare of searches 5.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Hamilton BeachShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top hand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hamilton Beach is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Breville2nd
  3. Cuisinart3rd
  4. Hamilton Beach4th
  5. Braun5th
  6. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hand mixer brands compete with Hamilton Beach?

Hamilton Beach against hand mixer brands worldwide, by month

Share of searches by month for KitchenAid, Smeg, Cuisinart, Breville, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegCuisinartBrevilleHamilton BeachBraun
Oct 202554.7%31.4%7.7%4%2.2%0.05%
Nov 202559.4%25.5%8.7%4.9%1.5%0.05%
Dec 202559.5%24.8%8.9%4.9%1.8%0.06%
Jan 202649.1%34%10.4%4.5%2%0.04%
Feb 202650.3%34.8%8%4.7%2.1%0.04%
Mar 202650%33.4%9.6%4.5%2.5%0.04%
Apr 202653.5%31.1%7.7%4.9%2.7%0.05%
May 202649.6%32.9%9.4%5.2%2.8%0.05%
Jun 202650.2%31.7%9.1%5.8%3.2%0.06%
Jul 202648%33.5%9.6%5.3%3.5%0.04%
Aug 202646.9%34.6%9.8%5.2%3.5%0.05%
Sep 202645.9%37.8%7.7%5.9%2.7%0.05%

  1. 1.KitchenAid

    45.9%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -1 points.

  2. 2.Smeg

    37.8%

    Held 2nd. 1M estimated branded searches, +16.7% vs prior month. Share +3.2 points.

  3. 3.Cuisinart

    7.7%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -2.1 points.

  4. 4.Breville

    5.9%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  5. 5.Hamilton Beach

    2.7%

    Held 5th. 74K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Braun

    0.05%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hamilton Beach and its closest rivals

Every comparison with Hamilton Beach

18 comparisons

How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among hand mixer brands worldwide peaked at 3.5% in July 2026 and was lowest at 1.5% in November 2025.

How did search popularity change for hand mixer brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among hand mixer brands worldwide, from 34.6% to 37.8%.

  2. In September 2026, Breville gained share of searches among hand mixer brands worldwide, from 5.2% to 5.9%.

  3. In September 2026, Cuisinart lost share of searches among hand mixer brands worldwide, from 9.8% to 7.7%.

  4. In September 2026, KitchenAid lost share of searches among hand mixer brands worldwide, from 46.9% to 45.9%.

  5. In September 2026, Hamilton Beach lost share of searches among hand mixer brands worldwide, from 3.5% to 2.7%.

  6. Estimated monthly branded searches for Braun worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Hamilton Beach’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton beach
  • hamilton beach chopper
  • hamilton beach food chopper

Do you work for Hamilton Beach? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hamilton Beach compete?

Hamilton Beach is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands6th of 62.6%Show ranking
Hand mixer brands5th of 62.7%Shown above
Turkey roaster brands4th of 44%Show ranking
Bread maker brands6th of 64.8%Show ranking
Toaster brands5th of 74.8%Show ranking
Mini chopper brands4th of 40.08%Show ranking
Tea kettle brands4th of 65.4%Show ranking
Slow cooker brands6th of 76.1%Show ranking
Egg cooker brands3rd of 416.1%Show ranking
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