How popular isHamilton Beach in search?
In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 16.1% of all global egg cooker brand searches, placing Hamilton Beach third out of four brands. These are worldwide searches for English-language branded terms.
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Which egg cooker brands compete with Hamilton Beach?
Share of searches by month for Cuisinart, Breville, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cuisinart | Breville | Hamilton Beach | Lakeland |
|---|---|---|---|---|
| Oct 2025 | 53.9% | 28.4% | 15.6% | 2.1% |
| Nov 2025 | 56.4% | 32% | 9.6% | 1.9% |
| Dec 2025 | 56.4% | 30.7% | 11.3% | 1.5% |
| Jan 2026 | 60.6% | 25.9% | 11.6% | 1.9% |
| Feb 2026 | 53.1% | 30.8% | 13.8% | 2.3% |
| Mar 2026 | 57.3% | 26.7% | 14.6% | 1.3% |
| Apr 2026 | 49.7% | 31.5% | 17.3% | 1.5% |
| May 2026 | 53.5% | 29.3% | 16.1% | 1.2% |
| Jun 2026 | 49.5% | 31.8% | 17.4% | 1.3% |
| Jul 2026 | 51.6% | 28.3% | 19% | 1.1% |
| Aug 2026 | 52.2% | 27.8% | 18.6% | 1.4% |
| Sep 2026 | 46.4% | 36% | 16.1% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 213K | -16% | -5.8 points | |
| 2, held 2nd | 36% | 165K | +22.2% | +8.2 points | |
| 3, held 3rd | 16.1% | 74K | -18.2% | -2.5 points | |
| 4, held 4th | 1.4% | 6.6K | 0% | +0.1 points |
46.4%
Held 1st. 213K estimated branded searches, -16% vs prior month. Share -5.8 points.
2.
Breville36%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +8.2 points.
16.1%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
4.
Lakeland1.4%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Hamilton Beach and its closest rivals
Every comparison with Hamilton Beach
18 comparisons
- Breville vs Hamilton Beach
- Hamilton Beach vs Le Creuset
- Hamilton Beach vs Russell Hobbs
- Hamilton Beach vs Smeg
- All-Clad vs Hamilton Beach
- Crockpot vs Hamilton Beach
- Cuisinart vs Hamilton Beach
- Hamilton Beach vs KitchenAid
- Hamilton Beach vs Ninja
- Hamilton Beach vs Panasonic
- Hamilton Beach vs Sunbeam
- Hamilton Beach vs Zojirushi
- Bodum vs Hamilton Beach
- Dualit vs Hamilton Beach
- Hamilton Beach vs Lakeland
- Hamilton Beach vs Philips
- Hamilton Beach vs ZWILLING
- Braun vs Hamilton Beach
How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among egg cooker brands worldwide increased from 15.6% to 16.1%.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among egg cooker brands worldwide peaked at 19% in July 2026 and was lowest at 9.6% in November 2025.
How did search popularity change for egg cooker brands worldwide in September 2026?
4 changes
In September 2026, Breville gained share of searches among egg cooker brands worldwide, from 27.8% to 36%.
In September 2026, Cuisinart lost share of searches among egg cooker brands worldwide, from 52.2% to 46.4%.
In September 2026, Hamilton Beach lost share of searches among egg cooker brands worldwide, from 18.6% to 16.1%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are Hamilton Beach’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hamilton beach
- hamilton beach chopper
- hamilton beach food chopper
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Where does Hamilton Beach compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Crock pot brands | 6th of 6 | 2.6% | Show ranking |
| Hand mixer brands | 5th of 6 | 2.7% | Show ranking |
| Turkey roaster brands | 4th of 4 | 4% | Show ranking |
| Bread maker brands | 6th of 6 | 4.8% | Show ranking |
| Toaster brands | 5th of 7 | 4.8% | Show ranking |
| Mini chopper brands | 4th of 4 | 0.08% | Show ranking |
| Tea kettle brands | 4th of 6 | 5.4% | Show ranking |
| Slow cooker brands | 6th of 7 | 6.1% | Show ranking |
| Egg cooker brands | 3rd of 4 | 16.1% | Shown above |
Is Hamilton Beach your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.