Brandwave

Hamilton Beach vs Sunbeam:Which is more popular?

In September 2026, Hamilton Beach and Sunbeam were level in searches among bread maker brands worldwide, with an estimated 74K versus 80.6K branded searches, at 4.8% and 5.2% of the total. When we asked ChatGPT and Google AI Overviews about bread maker brands, Hamilton Beach appeared in three of the five answers and Sunbeam in none.

Among bread maker brands worldwide in September 2026

Who do people search for more?

Sunbeam, about 9% more searches than Hamilton Beach

Sunbeam 80.6K searchesHamilton Beach 74K searches

Who does AI mention more?

Hamilton Beach, mentioned in 3 of 5 answers, Sunbeam in 0

Hamilton Beach in 3 of 5Sunbeam in 0 of 5

Who does AI recommend more?

Hamilton Beach, the only one of the two named

Hamilton Beach first in 3Sunbeam never named

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Top bread maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sunbeam did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zojirushi1st
  2. Panasonic2nd
  3. Cuisinart3rd
  4. Breville4th
  5. Hamilton Beach5th
  6. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zojirushi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hamilton Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bread maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hamilton Beach or Sunbeam more popular in search?

This chart shows how often people search Google for Hamilton Beach and Sunbeam by name. Each line represents a brand's share of searches for all six bread maker brands we track, month by month, from English-language searches worldwide.

Hamilton Beach and Sunbeam among bread maker brands worldwide, by month

Share of searches by month for Sunbeam, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicCuisinartBrevilleZojirushiSunbeamHamilton Beach
Oct 202556.1%16%8.4%8.6%6.2%4.6%
Nov 202546.7%22.6%12.8%8.8%5.3%3.9%
Dec 202544.5%22.4%12.2%11.2%5.2%4.5%
Jan 202648.8%21%9%11.7%5.5%4%
Feb 202662.3%13.7%7.9%7.8%4.8%3.6%
Mar 202655.3%17.9%8.3%7.9%6.1%4.6%
Apr 202662.1%12.5%7.9%7.5%5.8%4.3%
May 202660.9%14.1%7.7%7.4%5.7%4.2%
Jun 202658.6%13.9%9%8.3%5.3%4.9%
Jul 202656.6%15.8%8.7%8%5.2%5.8%
Aug 202655.2%15.6%8.3%9.4%6%5.6%
Sep 202657.2%13.8%10.7%8.3%5.2%4.8%

How has the Hamilton Beach and Sunbeam comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Hamilton Beach took it in July 2026, Sunbeam took it in August 2026.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among bread maker brands worldwide moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among bread maker brands worldwide moved from 6.2% to 5.2%, and its estimated monthly branded searches moved from 98.6K to 80.6K.

How did search popularity change for bread maker brands worldwide in September 2026?

2 changes

  1. In September 2026, Hamilton Beach lost share of searches among bread maker brands worldwide, from 5.6% to 4.8%.

  2. In September 2026, Sunbeam lost share of searches among bread maker brands worldwide, from 6% to 5.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Beach

1 branded search term

  • hamilton beach

Sunbeam

2 branded search terms

  • sunbeam
  • sunbeam mixmaster

How the Brand Demand Index is measured

Other head-to-heads among bread maker brands

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