Brandwave

How popular isHamilton Beach?

In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 6.1% of all global slow cooker brand searches, placing Hamilton Beach sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about slow cooker brands, Hamilton Beach appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Hamilton Beach is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. CrockpotShare of searches 48.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BrevilleShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CuisinartShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Russell HobbsShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Hamilton BeachShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top slow cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach appeared in all five answers. Hamilton Beach is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crockpot1st
  2. Hamilton Beach2nd
  3. Cuisinart3rd
  4. Breville–
  5. Russell Hobbs–
  6. Sunbeam–
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crockpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hamilton Beach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slow cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which slow cooker brands compete with Hamilton Beach?

Hamilton Beach against slow cooker brands worldwide, by month

Share of searches by month for Crockpot, Breville, Cuisinart, Russell Hobbs, Sunbeam, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthCrockpotBrevilleCuisinartRussell HobbsSunbeamHamilton BeachPhilips
Oct 202547%10.2%15.1%14.6%7.4%5.6%0.05%
Nov 202543.6%14.4%17.6%14.1%6%4.3%0.05%
Dec 202543.8%14.1%17.3%13.6%6%5.2%0.05%
Jan 202644.8%11.5%17.2%14.2%7%5.2%0.05%
Feb 202641%13.3%16.2%15.5%8.1%5.9%0.06%
Mar 202638.2%12.4%18.4%15.1%9%6.8%0.07%
Apr 202635.8%14.2%17.3%14.5%10.3%7.8%0.08%
May 202633.6%13.8%20.6%14.2%10.1%7.6%0.07%
Jun 202631.5%15.6%19%16%9.3%8.5%0.08%
Jul 202633.8%13.9%20.7%14%8.3%9.3%0.09%
Aug 202637.7%12.7%18.9%13%9.1%8.5%0.08%
Sep 202648.3%13.7%13.7%11.5%6.7%6.1%0.07%

  1. 1.Crockpot

    48.3%

    Held 1st. 583K estimated branded searches, +45.4% vs prior month. Share +10.6 points.

  2. 2.Breville

    13.7%

    Moved from 4th to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1 points.

  3. 3.Cuisinart

    13.7%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -5.2 points.

  4. 4.Russell Hobbs

    11.5%

    Moved from 3rd to 4th. 138K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Sunbeam

    6.7%

    Held 5th. 80.6K estimated branded searches, -17% vs prior month. Share -2.4 points.

  6. 6.Hamilton Beach

    6.1%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  7. 7.Philips

    0.07%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hamilton Beach and its closest rivals

Every comparison with Hamilton Beach

18 comparisons

How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among slow cooker brands worldwide increased from 5.6% to 6.1%.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among slow cooker brands worldwide peaked at 9.3% in July 2026 and was lowest at 4.3% in November 2025.

How did search popularity change for slow cooker brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among slow cooker brands worldwide, with 13.7% of the searches.

  2. In September 2026, Crockpot gained share of searches among slow cooker brands worldwide, from 37.7% to 48.3%.

  3. In September 2026, Cuisinart lost share of searches among slow cooker brands worldwide, from 18.9% to 13.7%.

  4. In September 2026, Sunbeam lost share of searches among slow cooker brands worldwide, from 9.1% to 6.7%.

  5. In September 2026, Hamilton Beach lost share of searches among slow cooker brands worldwide, from 8.5% to 6.1%.

  6. In September 2026, Russell Hobbs lost share of searches among slow cooker brands worldwide, from 13% to 11.5%.

How are Hamilton Beach’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton beach
  • hamilton beach chopper
  • hamilton beach food chopper

Do you work for Hamilton Beach? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hamilton Beach compete?

Hamilton Beach is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands6th of 62.6%Show ranking
Hand mixer brands5th of 62.7%Show ranking
Turkey roaster brands4th of 44%Show ranking
Bread maker brands6th of 64.8%Show ranking
Toaster brands5th of 74.8%Show ranking
Mini chopper brands4th of 40.08%Show ranking
Tea kettle brands4th of 65.4%Show ranking
Slow cooker brands6th of 76.1%Shown above
Egg cooker brands3rd of 416.1%Show ranking
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