Brandwave

How popular isRussell Hobbs in search?

In August 2026, there were an estimated 90.5K branded searches for Russell Hobbs worldwide which is down 33% over the last 11 months. Russell Hobbs holds 3.3% estimated Share of Search among toaster brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips40.5%
  2. Breville31.1%
  3. Smeg24.7%
  4. Russell Hobbs3.3%
  5. Dualit0.44%
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Which toaster brands compete with Russell Hobbs?

Russell Hobbs against toaster brands worldwide, by month

Share of Search by month for Philips, Breville, Smeg, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrevilleSmegRussell HobbsDualit
Oct 202537.6%28.5%28.6%4.7%0.51%
Nov 202533.4%35.5%26.2%4.3%0.58%
Dec 202535.3%34.4%25.5%4.2%0.57%
Jan 202633.1%32%30.3%4.1%0.55%
Feb 202636.3%28.3%30.7%4.1%0.55%
Mar 202635.8%28.7%30.8%4.1%0.55%
Apr 202637.8%30.9%27.1%3.6%0.49%
May 202637.1%31.3%27.4%3.7%0.49%
Jun 202639%33.1%23.5%3.9%0.52%
Jul 202639.4%31.7%25.1%3.4%0.37%
Aug 202640.5%31.1%24.7%3.3%0.44%
Sep 2026—————

  1. 1.Philips

    40.5%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +1 points.

  2. 2.Breville

    31.1%

    Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -0.6 points.

  3. 3.Smeg

    24.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Russell Hobbs

    3.3%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dualit

    0.44%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Russell Hobbs and its closest rivals

How has branded search demand for Russell Hobbs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among toaster brands worldwide decreased from 4.7% to 3.3%.

How did search popularity change for toaster brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among toaster brands worldwide, from 39.4% to 40.5%.

  2. In August 2026, Breville lost estimated Share of Search among toaster brands worldwide, from 31.7% to 31.1%.

  3. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Dualit worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

Where does Russell Hobbs compete?

Russell Hobbs is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters3rd of 61%Show ranking
Electric kettle brands5th of 52.6%Show ranking
Toaster brands4th of 53.3%Shown above
Slow cooker brands4th of 53.6%Show ranking
Rice cooker brands4th of 55.6%Show ranking

How is Russell Hobbs measured?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • russell hobbs

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How the Brand Demand Index is measured

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