Russell Hobbs vs Smeg:Which is more popular by branded search?
In August 2026, Smeg had more branded searches than Russell Hobbs among electric kettle brands worldwide. Smeg was estimated to have 673K branded searches compared to Russell Hobbs’ 90.5K, and held a 19% Share of Search versus Russell Hobbs’ 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Russell Hobbs or Smeg?
Compare the electric kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | KitchenAid | Smeg | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 20.1% | 29.9% | 20.2% | 3.3% |
| Nov 2025 | 22.7% | 24.1% | 32.5% | 17.8% | 2.9% |
| Dec 2025 | 24.1% | 23.6% | 32% | 17.5% | 2.9% |
| Jan 2026 | 24.3% | 23.5% | 27.1% | 22.2% | 3% |
| Feb 2026 | 26.6% | 20.7% | 27.3% | 22.4% | 3% |
| Mar 2026 | 26.2% | 20.9% | 27.4% | 22.5% | 3% |
| Apr 2026 | 27% | 22.1% | 28.8% | 19.4% | 2.6% |
| May 2026 | 27.9% | 23.5% | 25.2% | 20.6% | 2.8% |
| Jun 2026 | 28.9% | 24.6% | 26.1% | 17.5% | 2.9% |
| Jul 2026 | 30.2% | 24.3% | 23.6% | 19.3% | 2.6% |
| Aug 2026 | 31.2% | 23.9% | 23.3% | 19% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Russell Hobbs and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among electric kettle brands worldwide moved from 3.3% to 2.6%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide moved from 20.2% to 19%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for electric kettle brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Russell Hobbs’ and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Hobbs
1 branded search term
- russell hobbs
Smeg
1 branded search term
- smeg
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.