How popular isKitchenAid in search?
In August 2026, there were an estimated 823K branded searches for KitchenAid worldwide which is down 32.5% over the last 11 months. KitchenAid holds 23.3% estimated Share of Search among electric kettle brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips31.2%
Breville23.9%
KitchenAid23.3%Smeg19%
Russell Hobbs2.6%
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Which electric kettle brands compete with KitchenAid?
Share of Search by month for Philips, Breville, KitchenAid, Smeg, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | KitchenAid | Smeg | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 20.1% | 29.9% | 20.2% | 3.3% |
| Nov 2025 | 22.7% | 24.1% | 32.5% | 17.8% | 2.9% |
| Dec 2025 | 24.1% | 23.6% | 32% | 17.5% | 2.9% |
| Jan 2026 | 24.3% | 23.5% | 27.1% | 22.2% | 3% |
| Feb 2026 | 26.6% | 20.7% | 27.3% | 22.4% | 3% |
| Mar 2026 | 26.2% | 20.9% | 27.4% | 22.5% | 3% |
| Apr 2026 | 27% | 22.1% | 28.8% | 19.4% | 2.6% |
| May 2026 | 27.9% | 23.5% | 25.2% | 20.6% | 2.8% |
| Jun 2026 | 28.9% | 24.6% | 26.1% | 17.5% | 2.9% |
| Jul 2026 | 30.2% | 24.3% | 23.6% | 19.3% | 2.6% |
| Aug 2026 | 31.2% | 23.9% | 23.3% | 19% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 1.1M | +4.3% | +0.9 points | |
| 2, held 2nd | 23.9% | 845K | -0.32% | -0.4 points | |
| 3, held 3rd | 23.3% | 823K | 0% | -0.3 points | |
| 4, held 4th | 19% | 673K | 0% | -0.2 points | |
| 5, held 5th | 2.6% | 90.5K | 0% | 0 points |
1.
31.2%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.9 points.
2.
23.9%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -0.4 points.
23.3%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
19%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between KitchenAid and its closest rivals
How has branded search demand for KitchenAid changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide decreased from 29.9% to 23.3%.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide peaked at 32.5% in November 2025 and was lowest at 23.3% in August 2026.
- Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among electric kettle brands worldwide.
How did search popularity change for electric kettle brands worldwide in August 2026?
4 changes
In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
Where does KitchenAid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ice cream maker brands | 3rd of 5 | 21.4% | Show ranking |
| Electric kettle brands | 3rd of 5 | 23.3% | Shown above |
| Blender brands | 3rd of 5 | 24% | Show ranking |
| Bbq tool brands | 2nd of 6 | 33.4% | Show ranking |
| Stand mixer brands | 2nd of 5 | 36.3% | Show ranking |
| Food processor brands | 2nd of 5 | 40.7% | Show ranking |
| Cutlery brands | 1st of 6 | 44.2% | Show ranking |
| Kitchen scale brands | 2nd of 5 | 48.3% | Show ranking |
| Kitchen timer brands | 1st of 6 | 71% | Show ranking |
How is KitchenAid measured?
Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kitchenaid
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Is KitchenAid your brand?
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