KitchenAid vs Sub-Zero:Which is more popular?
In September 2026, KitchenAid had more branded searches than Sub-Zero among counter depth refrigerator brands worldwide. KitchenAid had about 884,000 branded searches, while Sub-Zero had 33,100. KitchenAid made up 59% of all counter depth refrigerator brand searches we track, and Sub-Zero accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, KitchenAid and Sub-Zero each appeared in two of the five answers. KitchenAid and Sub-Zero were each mentioned first in one of the two answers that named either.
Who do people search for more?
KitchenAid, about 27 searches for every 1 for Sub-Zero
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow KitchenAid vs Sub-Zero and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top counter depth refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid and Sub-Zero were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
LG2nd
GE Profile3rd
Sub-Zero4th- KitchenAid5th
Samsung6th
Whirlpool–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about counter depth refrigerator brands
5 answers
Asked ChatGPT
“Which counter depth refrigerator brand should I buy?”
Asked ChatGPT
“What are the best counter depth refrigerator brands?”
Asked ChatGPT
“What's the best counter depth refrigerator brand for a fitted kitchen?”
Searched Google, AI Overview
“best counter depth refrigerator”
Searched Google, AI Overview
“counter depth fridge sizes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KitchenAid or Sub-Zero more popular in search?
This chart shows how often people search Google for KitchenAid and Sub-Zero by name. Each line represents a brand's share of searches for all seven counter depth refrigerator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Sub-Zero. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | LG | Samsung | Sub-Zero | GE Profile | Whirlpool | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.6% | 23.6% | 7.5% | 2% | 1.1% | 0.67% | 0.55% |
| Nov 2025 | 74.4% | 14.7% | 6.9% | 1.8% | 1.2% | 0.45% | 0.41% |
| Dec 2025 | 75.9% | 15.1% | 5.8% | 1.6% | 0.86% | 0.42% | 0.42% |
| Jan 2026 | 64.5% | 23.3% | 7.4% | 2.4% | 1.1% | 0.66% | 0.62% |
| Feb 2026 | 59.3% | 26.1% | 9.7% | 2.7% | 1% | 0.61% | 0.61% |
| Mar 2026 | 56.2% | 30% | 9.2% | 2.6% | 0.95% | 0.58% | 0.51% |
| Apr 2026 | 62.8% | 23.1% | 8.9% | 2.9% | 1.1% | 0.53% | 0.58% |
| May 2026 | 58.4% | 25.8% | 9.9% | 3.3% | 1.2% | 0.73% | 0.65% |
| Jun 2026 | 58.4% | 26.1% | 10.1% | 2.7% | 1.2% | 0.74% | 0.68% |
| Jul 2026 | 57.3% | 25.6% | 11.5% | 2.7% | 1.5% | 0.82% | 0.59% |
| Aug 2026 | 54.7% | 29.2% | 10.9% | 2.5% | 1.4% | 0.84% | 0.56% |
| Sep 2026 | 59% | 25.8% | 10.1% | 2.2% | 1.5% | 0.84% | 0.6% |
How has the KitchenAid and Sub-Zero comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Sub-Zero in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among counter depth refrigerator brands worldwide moved from 64.6% to 59%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Sub-Zero’s share of searches among counter depth refrigerator brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for counter depth refrigerator brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands worldwide, from 54.7% to 59%.
Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Sub-Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Sub-Zero
1 branded search term
- sub zero refrigerator
Other head-to-heads among counter depth refrigerator brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.