Brandwave

How popular isSub-Zero?

In September 2026, people searched for Sub-Zero by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.9% of all global under counter freezer brand searches, placing Sub-Zero fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about under counter freezer brands, Sub-Zero appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Sub-Zero is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. HisenseShare of searches 39.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BekoShare of searches 26.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HooverShare of searches 17.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LiebherrShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Sub-ZeroShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top under counter freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sub-Zero is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Summit Appliance1st
  2. Liebherr2nd
  3. Sub-Zero3rd
  4. Bosch4th
  5. Hisense–
  6. Beko–
  7. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Summit Appliance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about under counter freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which under counter freezer brands compete with Sub-Zero?

Sub-Zero against under counter freezer brands worldwide, by month

Share of searches by month for Hisense, Beko, Hoover, Liebherr, Sub-Zero. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoHooverLiebherrSub-ZeroSummit ApplianceBosch
Oct 202540.7%27.2%14.9%14.9%2%0.27%0.05%
Nov 202544%24.2%16.2%13.2%2.2%0.24%0.04%
Dec 202540.5%27%18.1%12.1%2%0.27%0.04%
Jan 202639.2%26.2%17.5%14.3%2.4%0.26%0.04%
Feb 202639%26.1%17.4%14.3%2.9%0.31%0.05%
Mar 202637.8%25.3%16.9%16.9%2.8%0.3%0.06%
Apr 202637.8%25.3%16.9%16.9%2.8%0.3%0.04%
May 202643.9%24%16.1%13.1%2.6%0.23%0.05%
Jun 202646.6%25.7%11.5%14%1.9%0.25%0.04%
Jul 202641.8%28%12.5%15.3%2.1%0.27%0.04%
Aug 202639.2%26.2%17.5%14.3%2.4%0.31%0.06%
Sep 202639.4%26.3%17.6%14.4%1.9%0.26%0.06%

  1. 1.Hisense

    39.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Beko

    26.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Hoover

    17.6%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Liebherr

    14.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sub-Zero

    1.9%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.Summit Appliance

    0.26%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Bosch

    0.06%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sub-Zero and its closest rivals

Every comparison with Sub-Zero

11 comparisons

How has branded search demand for Sub-Zero changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sub-Zero worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Sub-Zero’s share of searches among under counter freezer brands worldwide held steady, from 2% to 1.9%.

How did search popularity change for under counter freezer brands worldwide in September 2026?

6 changes

  1. Hoover’s share of searches among under counter freezer brands worldwide has gained ground for 3 months in a row, from 11.5% to 17.6% in September 2026.

  2. Estimated monthly branded searches for Summit Appliance worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  4. Estimated monthly branded searches for Sub-Zero worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  6. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Sub-Zero’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sub-Zero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sub zero refrigerator

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How the Brand Demand Index is measured

Where does Sub-Zero compete?

Sub-Zero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Under counter freezer brands5th of 71.9%Shown above
Counter depth refrigerator brands4th of 72.2%Show ranking
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Is Sub-Zero your brand?

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