How popular isBeko in search?
In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 24.5% estimated Share of Search among under Counter Freezer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Beko and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which under Counter Freezer brands compete with Beko?
Share of Search by month for Hisense, Beko, Hoover, Graphite, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Beko | Hoover | Graphite | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 38% | 25.4% | 15.8% | 11.4% | 9.5% |
| Nov 2025 | 42.1% | 23.2% | 17.2% | 10.4% | 7.1% |
| Dec 2025 | 37.5% | 25.1% | 18.3% | 11.3% | 7.7% |
| Jan 2026 | 36.7% | 24.5% | 17.9% | 13.4% | 7.5% |
| Feb 2026 | 37.5% | 25.1% | 18.3% | 11.3% | 7.8% |
| Mar 2026 | 35.9% | 24% | 17.8% | 13.2% | 9% |
| Apr 2026 | 36.8% | 24.6% | 18.3% | 11% | 9.3% |
| May 2026 | 41.6% | 22.7% | 16.9% | 10.2% | 8.6% |
| Jun 2026 | 46.2% | 25.4% | 12.9% | 7.7% | 7.8% |
| Jul 2026 | 41.3% | 27.6% | 14.4% | 8.3% | 8.5% |
| Aug 2026 | 36% | 24.1% | 18.3% | 10.8% | 10.9% |
| Sep 2026 | 36.7% | 24.5% | 18.6% | 11% | 9.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 673K | 0% | +0.7 points | |
| 2, held 2nd | 24.5% | 450K | 0% | +0.5 points | |
| 3, held 3rd | 18.6% | 342K | 0% | +0.4 points | |
| 4, moved from 5th to 4th | 11% | 201K | -0.04% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.2% | 169K | -17.6% | -1.7 pointsmoved from 4th to 5th |
1.
Hisense
36.7%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Beko24.5%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Hoover18.6%
Held 3rd. 342K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Graphite11%
Moved from 5th to 4th. 201K estimated branded searches, -0.04% vs prior month. Share +0.2 points.
5.
Bosch9.2%
Moved from 4th to 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1.7 points.
Compare search popularity between Beko and its closest rivals
Every comparison with Beko
33 comparisons
- Beko vs Compressor
- Beko vs Diesel
- Beko vs Electrolux
- Beko vs Haier
- Beko vs Highland
- Beko vs Hisense
- Beko vs Lowe's
- Beko vs Midea
- Beko vs MINI
- Beko vs Siemens
- Beko vs Smeg
- Beko vs The Warehouse
- Beko vs Whirlpool
- Beko vs LG
- Beko vs Kenwood
- Beko vs Samsung
- Beko vs Hoover
- Beko vs Liebherr
- Beko vs Graphite
- Beko vs Bosch
- Atlas Copco vs Beko
- Beko vs Brass Monkey
- Beko vs Dometic
- Beko vs Miele
- Beko vs Westinghouse
- Beko vs Ingersoll Rand
- Beko vs Ecover
- Beko vs Fisher & Paykel
- Beko vs SKOPE
- Beko vs Gardner Denver
- Alpicool vs Beko
- Beko vs Chef
- Beko vs Fairy
How has branded search demand for Beko changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among under Counter Freezer brands worldwide decreased from 25.4% to 24.5%.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among under Counter Freezer brands worldwide peaked at 27.6% in July 2026 and was lowest at 22.7% in May 2026.
How did search popularity change for under Counter Freezer brands worldwide in September 2026?
5 changes
In September 2026, Hisense gained estimated Share of Search among under Counter Freezer brands worldwide, from 36% to 36.7%.
In September 2026, Bosch lost estimated Share of Search among under Counter Freezer brands worldwide, from 10.9% to 9.2%.
Hoover’s estimated Share of Search among under Counter Freezer brands worldwide has gained ground for 3 months in a row, from 12.9% to 18.6% in September 2026.
Graphite’s estimated Share of Search among under Counter Freezer brands worldwide has gained ground for 3 months in a row, from 7.7% to 11% in September 2026.
Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Where does Beko compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Upright Freezer brands | 4th of 6 | 2.8% | Show ranking |
| Chest Freezer brands | 4th of 4 | 3% | Show ranking |
| Washing machine brands | 7th of 13 | 5.7% | Show ranking |
| Fridge brands | 5th of 15 | 7.8% | Show ranking |
| Oven Element brands | 4th of 7 | 9.3% | Show ranking |
| Home appliance brands | 4th of 10 | 9.4% | Show ranking |
| Oil Water Separator brands | 3rd of 7 | 10.1% | Show ranking |
| Freestanding Oven brands | 4th of 8 | 11.6% | Show ranking |
| Oven Shelf brands | 3rd of 6 | 12% | Show ranking |
| Integrated Dishwasher brands | 3rd of 6 | 14.2% | Show ranking |
| Fridge Parts brands | 3rd of 6 | 14.9% | Show ranking |
| Slimline Dishwasher brands | 3rd of 6 | 15.1% | Show ranking |
| Spare Parts brands | 3rd of 5 | 16.1% | Show ranking |
| Dishwasher Parts brands | 2nd of 7 | 16.9% | Show ranking |
| Condenser Tumble Dryer brands | 2nd of 6 | 17% | Show ranking |
| Fridge freezer brands | 3rd of 6 | 18.4% | Show ranking |
| Dishwasher Salt brands | 2nd of 5 | 21% | Show ranking |
| Under Counter Freezer brands | 2nd of 5 | 24.5% | Shown above |
| Fridge Spares brands | 1st of 4 | 41.4% | Show ranking |
How is Beko measured?
Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beko
Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Beko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.