How popular isBeko in search?
In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 16.6% estimated Share of Search among upright freezer brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which upright freezer brands compete with Beko?
Share of Search by month for Bosch, Hisense, Haier, Beko, LG. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Hisense | Haier | Beko | LG |
|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 25.2% | 17.9% | 16.8% | 16% |
| Nov 2025 | 23.1% | 30.1% | 16.9% | 16.6% | 13.4% |
| Dec 2025 | 24.9% | 25% | 20% | 16.7% | 13.4% |
| Jan 2026 | 24.8% | 25% | 17.7% | 16.7% | 15.8% |
| Feb 2026 | 24.5% | 24% | 17.1% | 16.1% | 18.3% |
| Mar 2026 | 24.5% | 22.1% | 18.4% | 14.8% | 20.2% |
| Apr 2026 | 25% | 22.8% | 22.4% | 15.3% | 14.6% |
| May 2026 | 23.4% | 26.7% | 21.4% | 14.6% | 14% |
| Jun 2026 | 21.4% | 29.8% | 19.7% | 16.4% | 12.8% |
| Jul 2026 | 23.3% | 26.7% | 18.2% | 17.9% | 14% |
| Aug 2026 | 26.5% | 23.4% | 16.6% | 15.6% | 17.8% |
| Sep 2026 | 25% | 24.9% | 17.7% | 16.6% | 15.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25% | 677K | -11.3% | -1.5 points | |
| 2, held 2nd | 24.9% | 673K | 0% | +1.5 points | |
| 3, moved from 4th to 3rd | 17.7% | 478K | 0% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 16.6% | 450K | 0% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 15.8% | 427K | -16.8% | -2 pointsmoved from 3rd to 5th |
1.
Bosch25%
Held 1st. 677K estimated branded searches, -11.3% vs prior month. Share -1.5 points.
2.
Hisense
24.9%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Haier
17.7%
Moved from 4th to 3rd. 478K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Beko16.6%
Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +1 points.
5.
LG15.8%
Moved from 3rd to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -2 points.
Compare search popularity between Beko and its closest rivals
Every comparison with Beko
20 comparisons
- Beko vs Hisense
- Beko vs Siemens
- Beko vs Electrolux
- Beko vs Haier
- Beko vs Midea
- Beko vs Smeg
- Beko vs Whirlpool
- Beko vs LG
- Beko vs Samsung
- Beko vs Hoover
- Beko vs Liebherr
- Beko vs Bosch
- Beko vs Brass Monkey
- Beko vs Dometic
- Beko vs Miele
- Beko vs Westinghouse
- Beko vs Fisher & Paykel
- Beko vs SKOPE
- Alpicool vs Beko
- Beko vs Chef
How has branded search demand for Beko changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among upright freezer brands worldwide peaked at 17.9% in July 2026 and was lowest at 14.6% in May 2026.
How did search popularity change for upright freezer brands worldwide in September 2026?
5 changes
In September 2026, Haier overtook LG to rank 3rd among upright freezer brands worldwide, with 17.7% estimated Share of Search.
In September 2026, Beko overtook LG to rank 4th among upright freezer brands worldwide, with 16.6% estimated Share of Search.
In September 2026, Hisense gained estimated Share of Search among upright freezer brands worldwide, from 23.4% to 24.9%.
In September 2026, LG lost estimated Share of Search among upright freezer brands worldwide, from 17.8% to 15.8%.
In September 2026, Bosch lost estimated Share of Search among upright freezer brands worldwide, from 26.5% to 25%.
Where does Beko compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing machine brands | 7th of 12 | 6.5% | Show ranking |
| Fridge brands | 6th of 15 | 7.2% | Show ranking |
| Home appliance brands | 5th of 10 | 8.5% | Show ranking |
| Freestanding oven brands | 5th of 8 | 10.2% | Show ranking |
| Integrated dishwasher brands | 4th of 6 | 12.3% | Show ranking |
| Slimline dishwasher brands | 4th of 6 | 12.9% | Show ranking |
| Fridge freezer brands | 4th of 6 | 15.3% | Show ranking |
| Upright freezer brands | 4th of 5 | 16.6% | Shown above |
| Under counter freezer brands | 3rd of 4 | 21% | Show ranking |
| Condenser tumble dryer brands | 2nd of 5 | 23.3% | Show ranking |
| Chest freezer brands | 3rd of 3 | 28.1% | Show ranking |
How is Beko measured?
Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beko
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Is Beko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.