Beko vs Summit Appliance:Which is more popular?

Name: Beko vs Summit Appliance: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Beko had more branded searches than Summit Appliance among under counter freezer brands worldwide. Beko had about 450,000 branded searches, while Summit Appliance had 4,400. Beko made up 26.3% of all under counter freezer brand searches we track, and Summit Appliance accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about under counter freezer brands, Summit Appliance appeared in four of the five answers and Beko in none.

Among under counter freezer brands worldwide in September 2026

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Top under counter freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Summit Appliance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Summit Appliance	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Liebherr	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Sub-Zero	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Bosch	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hisense	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Beko	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hoover	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Summit Appliance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Liebherr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about under counter freezer brands

5 answers

Asked ChatGPT
“Which under counter freezer brand should I buy?”
Asked ChatGPT
“What are the best under counter freezer brands?”
Asked ChatGPT
“What's the best under counter freezer brand for small kitchens?”
1. 1Summit Appliance
2. 2Bosch
Searched Google, AI Overview
“under counter freezer”
1. 1Summit Appliance
Searched Google, AI Overview
“small freezer”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beko or Summit Appliance more popular in search?

This chart shows how often people search Google for Beko and Summit Appliance by name. Each line represents a brand's share of searches for all seven under counter freezer brands we track, month by month, from English-language searches worldwide.

Beko and Summit Appliance among under counter freezer brands worldwide, by month

Month	Hisense	Beko	Hoover	Liebherr	Sub-Zero	Summit Appliance	Bosch
Oct 2025	40.7%	27.2%	14.9%	14.9%	2%	0.27%	0.05%
Nov 2025	44%	24.2%	16.2%	13.2%	2.2%	0.24%	0.04%
Dec 2025	40.5%	27%	18.1%	12.1%	2%	0.27%	0.04%
Jan 2026	39.2%	26.2%	17.5%	14.3%	2.4%	0.26%	0.04%
Feb 2026	39%	26.1%	17.4%	14.3%	2.9%	0.31%	0.05%
Mar 2026	37.8%	25.3%	16.9%	16.9%	2.8%	0.3%	0.06%
Apr 2026	37.8%	25.3%	16.9%	16.9%	2.8%	0.3%	0.04%
May 2026	43.9%	24%	16.1%	13.1%	2.6%	0.23%	0.05%
Jun 2026	46.6%	25.7%	11.5%	14%	1.9%	0.25%	0.04%
Jul 2026	41.8%	28%	12.5%	15.3%	2.1%	0.27%	0.04%
Aug 2026	39.2%	26.2%	17.5%	14.3%	2.4%	0.31%	0.06%
Sep 2026	39.4%	26.3%	17.6%	14.4%	1.9%	0.26%	0.06%

How has the Beko and Summit Appliance comparison changed over the last 12 months?

3 findings

Beko was ahead of Summit Appliance in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands worldwide moved from 27.2% to 26.3%, and its estimated monthly branded searches moved from 550K to 450K.
Across the 12 months ending September 2026, Summit Appliance’s share of searches among under counter freezer brands worldwide moved from 0.27% to 0.26%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for under counter freezer brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Summit Appliance worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beko’s and Summit Appliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.