Brandwave

How popular isBeko in search?

In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 7% estimated Share of Search among washing machine brands worldwide and is ranked 6th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux23.5%
  2. Smeg18.1%
  3. Whirlpool16.5%
  4. Midea8.6%
  5. Haier7.5%
  6. Beko7%
  7. LG6.7%
  8. Samsung5.5%
  9. Bosch2.6%
  10. Miele1.8%
  11. +2 more
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Where does Beko compete?

Beko is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands6th of 127%Shown below
Fridge brands5th of 157.8%Show ranking
Home appliance brands4th of 109.4%Show ranking
Freestanding oven brands4th of 811.6%Show ranking
Integrated dishwasher brands3rd of 614.2%Show ranking
Slimline dishwasher brands3rd of 615.1%Show ranking
Fridge freezer brands3rd of 618.4%Show ranking
Upright freezer brands3rd of 520.5%Show ranking
Under counter freezer brands2nd of 427.6%Show ranking
Chest freezer brands3rd of 328.1%Show ranking
Condenser tumble dryer brands1st of 531.6%Show ranking

Which washing machine brands compete with Beko?

Beko against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202521.4%16.9%18.3%6.4%8.3%7.8%7.4%6.4%2.9%1.6%1.9%0.47%
Nov 202528.7%17.7%15.9%5.8%7.2%7%5.7%5.5%2.2%2.2%1.7%0.42%
Dec 202521.6%19.7%15.9%6.5%9.5%7.9%6.3%5.7%2.4%2.4%1.6%0.39%
Jan 202621%19.5%18%6.3%8.2%7.7%7.3%5.6%2.4%1.9%1.5%0.46%
Feb 202620.5%18.8%17.5%6.2%8%7.6%8.6%6.3%2.3%1.9%1.8%0.46%
Mar 202622.8%17%16.2%6.8%8.5%6.8%9.3%5.7%2.6%2.1%1.7%0.5%
Apr 202623.2%15%19.1%7%10.2%7%6.7%5.4%2.6%1.7%1.7%0.42%
May 202623%14.8%18.4%8.4%10.1%6.9%6.6%5.4%2.6%1.7%1.7%0.41%
Jun 202622.1%12.4%17.7%12.1%9.7%8.1%6.4%5.2%2.5%1.7%1.6%0.4%
Jul 202618.5%15%18.7%12.5%8.5%8.3%6.5%5.7%2.6%1.7%1.7%0.41%
Aug 202622.7%15.6%16.2%10.2%7.2%6.8%7.7%6.4%3.1%2.1%1.7%0.41%
Sep 202623.5%18.1%16.5%8.6%7.5%7%6.7%5.5%2.6%1.8%1.7%0.42%

  1. 1.Electrolux

    23.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Smeg

    18.1%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.5 points.

  3. 3.Whirlpool

    16.5%

    Moved from 2nd to 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Midea

    8.6%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  5. 5.Haier

    7.5%

    Moved from 6th to 5th. 478K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Beko

    7%

    Moved from 7th to 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    6.7%

    Moved from 5th to 7th. 427K estimated branded searches, -16.8% vs prior month. Share -1.1 points.

  8. 8.Samsung

    5.5%

    Held 8th. 352K estimated branded searches, -16.6% vs prior month. Share -0.9 points.

  9. 9.Bosch

    2.6%

    Held 9th. 169K estimated branded searches, -17.6% vs prior month. Share -0.5 points.

  10. 10.Miele

    1.8%

    Held 10th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Westinghouse

    1.7%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.42%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Beko and its closest rivals

Every comparison with Beko

How has branded search demand for Beko changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide decreased from 7.8% to 7%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide peaked at 8.3% in July 2026 and was lowest at 6.8% in August 2026.
  • Across the 12 months ending September 2026, Beko fell from 5th to 6th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 22.7% to 23.5%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.7% to 6.7%.

  5. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 6.4% to 5.5%.

  6. In September 2026, Beko rose from 7th to 6th among washing machine brands worldwide.

How is Beko measured?

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beko

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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